Snap Inc. Looking to Start Paying Top Creators

Snap Inc. Looking to Start Paying Top Creators

Snap Inc. is still alive and well but they begin to look at new ways to revive its social presence with Snapchat. Snapchat has been getting some bad press for months in the wake of Facebook and Instagram essentially stealing their entire platform and adapting it to their own social networks just over a year ago. Though Snapchat still continues to grow, every so slightly, each quarter with monthly active users they are no match for Facebook and Instagram Stories. Their answer, to begin paying top contributors to the app like YouTube has done with their biggest creators.

Google has been on the forefront of paying top contributors with YouTube if you have over 10,000 page views. Facebook, Twitter, and Instagram have no such option for their top creators but that could change in the near future as Snapchat looks to make its own AdSense options for the biggest names in the game. In my opinion, they need to work fast because helping build and curate that conversation with creators will be key to making a real change in the social world and will help those that left Snap for Instagram and YouTube come back to the place that helped them grow the names and followings they have. Hell, even I jumped over to YouTube after getting the video bug on Snapchat. 

Myself, I deleted Snapchat the day Instagram Stories came out. Why? Because the majority of my follower base and work is already on that platform and the organic reach Snapchat had was good but just nowhere near what I could continue to build on my Instagram. 

Depending on how this looks and how they decide who is a "top creator" of the platform will be interesting. Will they go by follower base or views similar to YouTube? I would absolutely love the option to be expanded to Instagram, Twitter, or Facebook though. What do you think? Is this a big move by Snap to change the landscape or will this be the last ditch effort to keep moving to a slow death as many continue to flock to Facebook and Instagram?

[via The Verge]

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2 Comments

Kyle Medina's picture

With the big companies in their "Discover" section. They have the money to do so. Just say hello to ads between snap stories on whomever you follow.

Kyle Medina's picture

I always saw Snapchat as the behind the scenes of your favorite creator but you watched for their content on IG or YouTube. I only have Snapchat for friends and thats it. I don't use Snapchat stories anymore because if IG Stories now.