We're unfortunately living in the days of the algorithm, and that means working with Instagram is nowhere near as straightforward as it used to be. Nonetheless, it's still a powerful tool for creatives to get their work out into the world and network. This great video will examine three things that might be holding you back when you try to increase your Instagram following.
Coming to you from Evan Ranft, this video examines some more longterm strategies for increasing your Instagram followers beyond the usual tips. As it's clear the much maligned algorithm isn't going anywhere, your strategies should turn toward understanding how it operates and what you can do to increase your chances of it making you more visible. Beyond the algorithm, it's also important not to treat Instagram (or any other social media network or platform for that matter) as a standalone app. Your followers on YouTube and Facebook are very likely at least part of the potential follower base for Instagram, and using every opportunity to cross-promote is crucial in constantly driving people to your account. Think of your online presence as a single cohesive unit instead of distinct entities, and always work to bring everything up at the same time.
Lead image by Jeremy Levin, used under Creative Commons.