The unveiling of the Pirelli calendar is due... well, it just happened... and it's going to blow your socks off. Or not. Check out the behind-the-scenes video below.
Since 1964 the Pirelli group, a multinational group based in Milan that is one of the world's leading tire manufacturers, has been releasing a coffee book that is not like any other. They took the concept of mechanics that place posters of naked girls in very suggestive poses on their walls to a whole new level. The Pirelli calendar became a high-end corporate gift and a privilege; to be shooting for and to be seen in.
The best of the best have been associated with this project. Every year a new concept, a new location, and a new set of muses. Their past photographers include Richard Avedon, Bruce Weber, Patrick Demarchelier, and Steven Meisel. Their models are either famous actresses or top-models, such as Penelope Cruz, Sophia Loren, Hillary Swank, Naomi Watts, Kate Moss, Gisele Bundchen, Adriana Lima, Natalia Vodianova, and the list continues. As the exotic locations changed, so did the creatives. The one thing that did not change was the amount of skin shown. Artsy nudes that would make you want to dream of another reality.
For the 2015–2016 calendar, it's a revolution... or so it appears. Annie Leibovitz (who already signed the 2000 edition) shoots women not casted for their looks but for their achievements in their field. The pictures are a series of portraits of Yoko Ono, Patti Smith, Serena Williams, Fran Lebowitz, Amy Schumer, Tavi Gevinson, Ava DuVernay, Natalia Vodianova, Agnes Gund, Kathleen Kennedy, Mellody Hobson, Shirin Neshat, and Yao Chen.
I can hear the feminists of the world cheering in unison and the men sniffling. The debate on the way a women's body is represented in the media has been going for quite a while. We have heard the yearly recycled motto of no more super skinny models on runways, the plus-size models have entered the casting ring, and the retouching trends are moving away from doll-like perfection to embellished reality (well some brands haven't exactly gotten the memo, but you can't ask too much either). The change in the Pirelli calendar could be the illustration that Western civilization might be needing some authenticity right now. Let's chat again in 2017.