There is a lot of buzz around Sony’s recent announcement of the a7 III, and for good reason: at the price point, there is no camera on the market with a better feature set. But does the autofocus hold up to Sony’s extravagant claims?
In Jared Polin’s recent YouTube video, Polin goes over how Sony’s newest addition handled a dune buggy photoshoot. When shooting fast-moving subjects, autofocus is king, and the a7 III did not disappoint. In the 25 or so photos that he shot as the dune buggy flew through and over the dune, only three photos were slightly out of focus. At such a high hit rate, it goes to show that even at the entry level price point for a full frame camera, Sony has found a way to push the market forward with this release.
It should come at no surprise, though, because the autofocus system is passed down from last year’s release of the Sony a9. Polin also gave us a sneak preview into another shoot he did where he was using the Eye-AF also featured in the camera, which seemed to be doing a great job hitting focus.
As a Sony shooter, I pay close attention to all the current releases and how they compare to the competition. While the a9 and the a7R III both impressed me, they stand comparable to the competition. This feature set of the a7 III makes it stand above the rest in the price point of an entry-level full frame camera.
Now let’s just see how Sony can shake up the market with the highly anticipated release of the a7S III.