Adobe Encouraging Flights to US For Cheaper Prices

Adobe Encouraging Flights to US For Cheaper Prices

A couple months ago, Adobe was hit with bad press about their prices of software in Australia being incredibly high. So high in fact, that people had found that it was actually cheaper to fly to the US from Australia to purchase their products. Now, in their latest PR blunder, Adobe's actually endorsing the idea of flying the United States to purchase their products.

In a recent hearing on IT pricing in Australia compared to other countries, Paul Robison (Adobe marketing director of ANZ), encouraged Australian buyers to purchase the Adobe Creative Cloud product, at $49.99 per month, exclaiming that most of customers are moving to the cloud versions anyway.

While this price is comparable to the US price of the product, the box prices for their products are as much as $1000 more in Australia than in the US, for essentially the same products. "If Australian customers don’t see the value of Adobe’s software, they can buy another company’s software" Robson said. "Alternatively, they can take a trip overseas or import the American version."

Adobe encourages the cloud services that they've made available, as its more cost effect, since they do not need to use distribution chains or retail stores.

While the cost for the box products are significantly higher in Australia, the student discount is roughly 24% more for students in Australia than they are in the United States.

Is there more of a reason for such high profit margins in the Australia market? Or is this just another simple case of price gouging?

[via Computer World]

Zach Sutton's picture

Zach Sutton is an award-winning and internationally published commercial and headshot photographer based out of Los Angeles, CA. His work highlights environmental portraiture, blending landscapes and scenes with portrait photography. Zach writes for various publications on the topic of photography and retouching.

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adobe is crap... thank god for keygens.....

It's a bit unfair to call the company that makes all the products that we use crap, isn't it?

hitler build the autobahn....
the one has nothing to do with the other.

Are you comparing Adolf Hitler?

One build products for working professionals, the other was responsible for the deaths of over 10 has nothing to do with the other.

Its illustrative - think a little

Yeah... no...

Over 70 million to be more exact: about 24 million militants and 46 million civilians died in WWII...

oh and hitler killed them all.. even the japanese civilians who where murdered by the american a-bombs?

He is personally responsible fo WWII: Japan would never enter the war if USSR were not too busy fighting Hitler to intervene. But of course Japan rulers are also giulty.

you are a real moron.... uneducated usa citizen i guess

I mostly use aperture 3 :) and Final Cut X. Rarely do I poke in photoshop

If Adobe was such crap you wouldn't take the time to find a keygen and crack the software to use their product!

what time.. lol?

what you have to get is that the people CODING the products are not the managers at adobe. adobe as company IS crap... a greedy company like most big companys.

Greedy enough to not bother bumping up their DRM for their software.... And be happy they don't, cause it appears they looking to go to a cloud services, to prevent pirates like yourself from stealing their programs, :-)

sorry to burst your bubble - but there is not all that much cloud in Adobe Cloud - its the same shit repackaged and billed per month. You still install it on your PC.

And prevent pirates? Yeah because that's been working out real well for Microsoft, Apple, Sony, etc. They have like totally bewildered George Hotz, DVD Jon, et al.

what do you dream at night kid?

Idiot. People like you are a big part of why the software is so expensive. Pirating = decreased revenue at current price point = raise the price point.

Because Photoshop used to be $200 before that asshole downloaded it.

Have you ever tried to buy CAD software? You'll choke. Specialized products for specialized markets are ALWAYS going to be more expensive. There are over 200 million adults in the U.S. and Adobe has a potential market of what...1% of the population, if that?

Adobe products aren't exactly next to the milk in the grocery store. This kind of complaining shows economic ignorance.

I submit that adobe products are a bit less specialized than cad software...

Yeah and it would seem the Swiss pirate 76% more than Americans.

In other software, I might agree. But what real alternatives are there to photoshop? Adobe more or less has the monopoly here. The only thing they need to do is balance the price so that they maximize their profits (with no regard for the competitors they don't have!).
As a side note: piracy is apparently part of their business model: Every new photog/graphic artist eventually tries photoshop, and when they start or become part of a legitimate business, they're forced to buy the one product they know, thereby reinforcing the monopoly Adobe already has...

lol... dream on kiddo.....

In a way Adobe can actually be grateful for pirating. Photoshop is the most pirated software ever, which means it is the most used, which has helped it become the standard. It's not like Adobe suffers any real loss in inventory, people who pirated the software probably weren't willing to pay through the nose for a genuine copy anyway.

So if someone steals your work, do you get upset at them? Maybe they think you're just too expensive to pay for....

i got a call from my pal that lives in australia. he had me buy him four copies and ship them to him. Then he sent me the cash plus 50 bucks extra per copy. I was stunned and quite happy. :)

price gouging

It's not only for Adobe products.
Take a Canon EOS 5d Mark III, launching price in the US $3499 in Europe €3299 UK £2999
€3299 is about $2700, £2999 is about $4500.
I would really like Canon to explain me how they do their currency conversion.

That is something I noticed when I lived in Britain; if it cost a dollar in the US, it cost a pound in the UK. However, I also noticed salaries and cost of living held the same correlation ($1=£1), so that would mean it was fair market value.

answer on that one is simple, import duties on electronics into Australia with a wholesale value of over $1000 still run at approx 30%, then GST is charged on top of that.

I would like to know how you do yours. €3299 is $4286...

In Brazil a Production Premium pack cost about $ 4000, and the Creative Cloud $ 99, month. It's impossible to us flight to US because later Adobe will charge the brazilian license.

This is sadly not an Australia only situation. Switzerland, 76% markup on US price... I think Adobe is just taking the piss on any non US customer. Pretty sick I must admit.

Adobe has the creative industry by the balls, and they know it. bastards.

"...if customers don’t see the value of Adobe’s software, they can buy another company’s software." Spoken like a company that knows it has zero competition. The same smug attitude that Quark Express had ten years ago before Indesign was released by Adobe. Quark who?

I agree, that spokesman sounds like a dick. All their regional distributors are fked over by Adobe. If I live in the USA I'd start a website now to redistribute their software and make big bucks while their regional distributors are locked into the inflated pricing.

Price gouging, and supply/demand.

Apparently everyone here is clueless about the high taxes they have okayed in their countries. You want free stuff from your gov't, guess what, it ain't free! The US is right behind you though, just wait, then everyone will be more expensive.

It's not Adobe. You need to factor in other things such as how much it costs Adobe and other companies to sell their product there. That is the only reason the price is so high. But it is the norm over there. The Australian government would like everyone to believe it is not them and passes the blame the companies. Well, bottom line, they NEED to make a profit or it is pointless for them to sell the product. Australian government implemented many of the these high taxes on imports such as Adobe and Nike in order to get the population there to buy local. It was suppose to help their local economy. Instead they blame the companies that are forced to raise their prices or not make a profit. And now Adobe looks like the bad guy....

This is the most well educated post here. Bravo, Jessica.

You make a really good point. Higher taxes on companies means the consumer is going to pay more. But if that is the reason, I wish Adobe would just come out and say that. Everything I've seen so far has them dancing around the issue of why prices are higher outside the US. I would have much more respect for them if they just explained that the cost of doing business outside the US is higher (and the reasons for that), thus the prices are higher. They could then go on to explain the value of the cloud without sounding like arrogant idiots.

Except boxed software, or digital download software, only has the 10% GST in Australia, no other duties are paid on it and has been that way since the year 2000.

It is Adobe.

Imports above $1000 are taxed at 10% for Australians. Considering that adobe only needs to offer a digital download for many users (including myself). Why should the price by so high in an international market. Adobe, Apple and a few other companies are currently under review in Australia for "price gouging". Example: Apple charges about 70% more per song in Australia compared to the USA - surely tax and licencing doesn't amount to that much right?

Adobe has lowered it's pricing on the creative cloud when the investigation was announced to be more in-line with the USA which is great, but for people who still only want the software it remains extremely expensive.

I'm not against companies making a profit - but I shouldn't be penalized for my geographical location.

The problem is the BOXED software is in a different tax category then the downloadable versions. You can refer to many other companies such as Nike that have lodged similar complaints against the high import tariffs of Australia. And i do not mean to sound trite BUT, the 10% you are referring to is NOT the import tariffs that I am.There are a very large number of taxes, Australia has one of the highest tax imposed on sales, import duties, luxury goods -- etc, it is a very long list, this was created to protect its local manufacturers. It is VERY difficult to even get a product into Australia as you will need the money to back it up Whether one chooses to believe it or not it doesn't make that simple fact go away. Look at the prices of other foreign made items sold in stores in Australia, most of which are DOUBLE the retail price of the same product in America. And Adobe surely is not going to say this publicly, if they do they risk all of the imports to Australia being banned by the government, because as I stated before, the Australian government does not want the public to know that THEY are the reason the product cost is so high.

This is a digital download service. When I downloaded the Cableguys Bundle from, I paid $199/€149. I didn't pay $249, $299, or what have you. The price is the exact same (well, within +/-$10), no matter where in the world you live.

Has anybody consider the value of the dollar? Right now 1 aus dollar is worth $1.05 American dollars.

I'm sorry Adobe, I can't hear you over the bottles of rum being passed around.

Wouldn't you need to pay taxes at the Australian customs?

Also, people doing the US to other countries comparison. In the US, they add sales taxes when you buy the products. Here in Sweden, it's already in the price. But yeah, there's differences.

free the world... pirate bay!!

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