We'd all like to think the number of followers we have on Instagram isn't harming our business, but it seems like it could be. Here's how to give your social presence a jump start in 2019.
The team over at The Futur are back once again with another fascinating video with photographer Yvette Roman. The theme of this week's debate is social media's impact on professional photography which is a topic I'm sure many of us have wondered about. Early on in the discussion Roman talks about how Canon changed their mind to hire her for a high profile job because the number of followers she had was far too low. While I'm not surprised things like this happen, it is disappointing to hear that the likes of Canon would hold a talented photographer's follower count against them when they ticked every other box.
You'd hope that if your portfolio and website looked like a million dollars then it wouldn't matter if you only had a few thousand followers on Instagram. Unfortunately, that one chink in your armor could be enough to plant a seed of doubt in someone's mind and it's for this reason that you should be making a concerted effort to try to align the message you give off in the many places you show your work.
Chris Do, the founder of the Futur, explains to Roman how her Instagram account is lacking the personal story which would add perceived value to her pictures as well as help potential followers warm to her and motivate them to hit the follow button. While many of us prefer to stay behind the camera, showing your audience who you are and what you are about, really can help to paint a bigger picture and allow you to stand out in the sea of images that are out there.
Do goes onto talk about how many photographers fail to either inform or inspire with their accounts and this can be a big reason why they may be struggling to pull in the followers. I have to agree with this point entirely and as much as it's important to show your personality on your social pages, too many baby or pet pictures on a professional page can be a big turn off for followers that came to your account to see great photography.
The video is jam-packed with useful pointers on how to up your game when it comes to social media. Running at over 45 minutes this deep conversation between Do and Roman is a long one but well and truly worth the watch.
What are your thoughts on Canon dropping a photographer for not having enough followers? Do follower counts really matter? We'd love to hear your thoughts in the comments below.
Lead image by Frits Ahlefeldt used under Creative Commons.