There's been a bit of uproar lately around a company that claims it can produce advertising photos that would normally cost thousands of dollars for as low as $19. This great video rails against the temptation for up and coming photographers to take those gigs.
Coming to you from Daniel Norton, this thoughtful video essay talks about the devaluing of photography and how it's important for photographers to avoid contributing to that, particularly in the case of Catalog, a startup that claims to offer advertising photos for businesses at the lowest of low prices. Presumably, they aim to do so by preying on up and coming photographers, as no established shooter would touch those sorts of projects with a 39-foot pole. It can be an alluring prospect for a new photographer, however: make a bit of immediate money while putting down brand work on your resume. Nonetheless, it's terrible for the industry, and it promotes a business model that's simply unsustainable for photographers and creates a total lack of respect for the craft, including the time, cost, skills, and effort that go into such work. Check out the video above for Norton's full thoughts on the matter.
Lead image courtesy of Nino Batista.