How Do You Find Your Photography Niche?

The overwhelming majority of professional photographers will tell you that if you want to find success, you need to specialize. However, when you are first starting out, you will probably find a lot of different genres exciting. So, how do you narrow it down to the right focus for you? This awesome video tutorial features an experienced professional photographer laying out a three-step plan for finding your niche as a photographer. 

Coming to you from Chelsea Nicole Photography, this great video tutorial discusses how to find your niche as a photographer. The main reason it is so important to specialize as a photographer is because the industry is so inundated with competition. If you try to be a generalist, you are unlikely to distinguish yourself in any area, and given how full the photography market is, you will have a very hard time getting potential clients to notice you and your work. On the other hand, specializing allows you to put all your time, talent, and effort into a very narrow area, making it easier to develop an identifiable creative voice that allows you to stand out from the crowd. Check out the video above for the full rundown. 

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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