Countless photographers and videographers keep saying working for free is the worst enemy of our industry. Aviv Vana, the founder of CineSummit, takes another approach to free work and bet it can actually double your work income if you keep one crucial detail in mind.
Working for free is the worst idea ever. At least, it seems to be when reading blog comments, articles, Facebook groups, and other places on the Internet. But the definition of working for free is too often taken literally as a job that doesn’t have an immediate monetary return. According to CineSummit’s founder, and other accomplished business persons or artists, it can help you get more jobs, and thus more money in the long run. Vana goes even one step further and says it’s a great way to double your income.
His point is not to go out and shoot anything for free. Instead, offer your services to future potential clients who don’t have the budget yet, or to people that can give you access to a network worth the amount you’d otherwise bill. This idea reminded me of an article Chase Jarvis wrote a while back. His point was you should accept or do a project only if you get at least two out of the three following things: money, portfolio, and relationships.
What do you think? Do you work for free on a regular basis? Has free work ever lead to new business opportunities for you? I’d love to hear your thoughts in the comments below.
Lead image by rawpixel.com via Pexels.