The level you set your prices at is crucial to your business, of course, but so is the perception of your brand. One issue many photographers overlook, however, is how their prices impact the perception of their brand. This excellent video examines the topic.

Being a wedding photographer takes a lot of skills, one of them being the ability to effectively manage time while corralling a large group of people. This excellent video tutorial will show you how to properly plan and schedule your timeline to ensure you get all the shots you need.

Filming weddings is certainly a difficult specialty, with a wide range of technical and creative challenges that require great skills and the ability to improvise too. Whether you are new to the job or a seasoned pro, this fantastic video features a filmmaker discussing seven lessons he has learned about how to film a wedding.

One of the most critical elements shaping your images is the quality of light. Understanding this directly impacts how your photography feels, setting apart casual snaps from intentional artistry.

Portrait photographers spend a lot of time working on creating flattering light, and in photography terms, that almost always equates to soft light. However, hard light can be just as effective, particularly if you want to add a bit of drama or want to accent certain elements of your image. This excellent video tutorial will show you how to use three different hard lighting setups, including a gridded reflector, Fresnel lens, and parabolic umbrella.

Consistency in your photo edits can elevate your work and save time, especially when working with a large number of images. Lightroom presets are a practical way to develop a style and apply it across multiple photos, streamlining your workflow and maintaining your unique visual identity.

The work of Daido Moriyama is some of the most unique of the last several decades, and it is a fantastic source from which to draw creative inspiration. The excellent video essay takes a look at Moriyama’s work and how his creative philosophy shaped his images.

Photographing cars is no small task — literally. Their size makes them trickier to photograph than a lot of other subjects, requiring more lights, more space, and a range of other adjustments and considerations to create a successful shot. This interesting video shows you what it takes to photograph a car in a studio.

The journey of a photographer often transcends the realm of mere image capturing, delving into the profound depths of personal experiences and emotions. It is these moments, marked by introspection and the essence of human connections, that imbue photographs with a palpable sense of narrative and intimacy. This intrinsic link between personal narrative and photographic expression serves as a cornerstone for understanding the transformative power of photography.

In professional photography, developing a personal style and understanding industry trends is as crucial as mastering the technical skills. This important video challenges you to think beyond technical proficiency and consider your unique artistic voice and how it resonates with your audience.

You need a lot of creative shots when making a wedding film. Couple portrait sessions can be a great source. As a wedding filmmaker, how creatively can you get to capture them? Here is a video from Rob Adams discussing this topic.

Dodging and burning is both a fantastic way to shape the light in an image and to retouch blemishes; in fact, it is the technique preferred by a lot of high-end retouchers over other more common methods. When working with subjects with dark skin tones, you will want to take note of a few differences in technique compared to working with subjects with lighter skin tones, and this excellent video tutorial will show you everything you need to know.

Top tips videos dominate the YouTube photography world. The breakdown of a complex topic into an easily digestible list satisfies our appetite for a quick creative boost. But are top tips videos really bolstering our creativity or stifling it? This video suggests that those videos may just be limiting our ability to create unique work.

What do good coffee and good images have in common? Our taste and the ability to understand their ingredients need to be trained. But we can also walk into the trap of feckless consumption.

Photographer's block, also known as creative block, is a common challenge that many photographers encounter during their artistic journey. It is a frustrating and sometimes overwhelming feeling of being stuck, unable to find inspiration or ideas for new photographic projects. Photographer's block can affect photographers of all levels, from beginners to seasoned professionals. However, it is essential to recognize that it is a natural part of the creative process. In this article, we will explore the causes of photographer's block and provide practical strategies to unlock creativity and overcome this creative hurdle.

Modifiers are essential tools for shaping light, and knowing how to use them can dramatically affect the look and feel of your images. These tools allow you to control the quality, direction, and intensity of light, which is crucial whether you’re shooting portraits, products, or events.

Catchlights are one of the most important bits of a portrait that signify a professional image. It is not uncommon, however, for your subject to be posed in a way where they just miss having a catchlight. That is no reason to bin that photo, though, as you can add a realistic catchlight quickly and easily in Photoshop. This excellent video tutorial will show you how to do just that.

Leading lines aren’t just a technique; they’re a way to guide the viewer’s eye and add depth to your work. Straight, diagonal, or curved, they can shape how someone interacts with your image. When used effectively, they create focus and transform a composition from good to striking.

Careful color adjustments in Lightroom Classic and Adobe Camera Raw can elevate your images dramatically. Whether subtle or bold, knowing the right tool for your vision makes the difference between average edits and exceptional photography.

An editing time-lapse is a great way to give viewers a peek behind the scenes of how you edit your photos, is a quick watch, and a fantastic way to get people engaged in your content. So, how do you make them?

Knowing how to guide your subjects and adjust your light placement is essential for achieving the polished and professional look you’re aiming for.

Using your iPad as a second or third display for your Mac can significantly boost your productivity. This handy feature, called Sidecar, is built into macOS and is available for free.

Creating professional headshots doesn't mean you need expensive or complex lighting setups. Umbrellas, though often overlooked, can deliver beautifully flattering light with simplicity and versatility.

Losing inspiration happens to everyone, and it can make photography feel like a chore rather than a passion. It’s easy to get stuck in a cycle of feeling uninspired, especially when shooting familiar locations. Instead of forcing creativity, sometimes the best approach is to embrace the break and ease back into it when the right moment comes.

Film photography offers a unique approach to capturing landscapes. Unlike digital, it forces you to slow down, consider each shot, and make deliberate choices. This makes it an excellent way to refine your skills and understand exposure, composition, and light in a deeper way.

Balancing natural light with flash can be tricky, especially in outdoor settings. Bright sunlight often causes squinting, and shadows may not fall in the most flattering ways. Learning to use a mix of both light sources effectively can elevate your outdoor portraits, making the subject comfortable while still achieving the desired look.

Lightroom's masking features have become quite advanced and powerful in recent iterations, and if you have not checked them out yet, you are really missing out on some impressive features that can make your workflow easier and more efficient and even improve your image quality. This great video tutorial will show you some great tips and techniques to ensure you get the most out of the panel and walk away with realistic but impressive photos.

In the land of the photographer, times are harder than ever before, with companies ending their contracts at lower levels and shoots being less available, with budgets cut and a huge number of working photographers facing hard times. With all this uncertainty in the world, can we really survive doing what we love and live comfortably?

The ability to adapt and evolve is crucial for any photographer. Stagnation can lead to uninspired work, leaving you feeling unfulfilled and your audience disengaged.

Log is the manner of capture of choice for lots of videographers, as it gives a lot more dynamic range and creative freedom, though it takes more work in post-processing. This excellent video will show you how to grade Canon Log footage (though the lessons can apply to any brand).