Sony Instant Savings Promotion Starts Now

Sony Instant Savings Promotion Starts Now

Today begins an instant savings and trade-in bonus promotion from Sony that is worth your while to check out.

Starting now, you can find significant instant savings on Sony cameras, lenses, and a whole bunch of different accessories. If you’re planning to upgrade your cameras or lenses, there’s also a trade-in bonus promotion that you should definitely look into.

For example, I own a Fujifilm X-T1 and I know they sell for around $500 if I were to list it on eBay. Take 10 percent away from that for eBay seller fees and you earned $450, less if you listed it as free shipping (oh and don’t forget PayPal wants their cut too). The current B&H trade-in value (with accessories) of the X-T1 is $260. If I were looking to step up to the Sony a7R II, I get an additional $200 off with the trade-in bonus. So I just “sold” my X-T1 for $460 and didn’t have to deal with any slimy eBay people, and got the a7R II I was looking to replace it with anyways plus the $500 instant savings knocked off it on top of everything else.

B&H Photo has set up an easy-to-navigate deals page where you can sort through all of Sony’s gear — from cameras and lenses, to mics and flashes — to find the best savings for you.

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Hugh Dom's picture

Too bad it doesn't apply to a6xxx and only older and very expensive FF.

Ryan Mense's picture

The trade in bonus? Because the a6000 series have instant savings too...

Derrick Ruf's picture


Andrea Re Depaolini's picture

These savings are good, but I own a FujiFilm X-T1 too and I tried both the A7SII and the A7III and I felt totally lost, I'm too used to the retro-style knobs on my Fuji and I found all of the menus very confusing. Nonetheless, I would like to have one of these for 2 weeks to get used to them :) The autofocus and the videos are truly amazing

Ryan Mense's picture

They are different beasts for sure. Sony feels like you're programming a tool whereas with Fuji it feels like you're using that tool. I had the Sony a7R for a couple years before the X-T1 so it's probably a much easier adjustment for me going from one system to the other, but it's doable.