Five Free Ways to Make Better Videos

Video is a beast of an undertaking. Every element: pacing, storytelling, lighting, etc. must be working in top form to achieve a truly successful result. Here are five quick and free ways to improve your video work.

As photographers and videographers, we get caught in thinking that improvement means spending money, when really, there are so many adjustments we can make with what we already have that will have a huge impact on the output. For example, one item I particularly appreciated in this list was the emphasis on music and sound choice. As someone who has scored films, maybe I'm a bit more sensitive to sound's connection with visual elements, but music can make or break a video for me, and I think it's well worth taking the time to find exactly the right track for a video and to edit both to achieve a level of synchronicity (without excessive Mickey Mousing). Beyond that, paying attention to your lighting, learning your software to its full potential, planning your shots around the edits and storyline you want, being sure to have motion, and paying attention to the time and location of shots can all improve your video work quite dramatically in no time.

Do you have any quick tips? Share them in the comments! 

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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3 Comments

1. Good lighting (anywhere) = more control required = more light (or modifiers) = more $
2. Good sound = good mic = more $
3. Good movement = better gimbal / slider / monopod = more $
4. Know the software = more tutorials / courses / workshop / books = more $
5. Good location = further travel = more petrol = more admission fees / permits = more $
Time of the day = less shoot time / more wait time = time is $ = more $.

So the master tip = more $! : P

Kidding aside this video is really good thanks for sharing. : )

Incredible stuff. the way camera moved when he said about angle, the live recording, the color grading, etc..is making this video very effective and simple.

The thing I always remember when I'm going to shoot video is to have an idea of what I want my final project to be like. That way I can build the storyboards in my head and capture the right content that I'll need for the final project. I'm not talking about making a feature film but even for a vacation video...you have to build the story so a lot of what I shoot has to be intentional. I can fill in the gaps with candid and B-roll video.