Nowadays, the majority of photographers have an Instagram account to showcase their work, while some even use it as their primary portfolio. But while the platform is certainly a great tool to get your work in front of the masses, it's not perfect, and this thought-provoking video essay explores one of the subtler reasons why.
Coming to you from Jamie Windsor, this great video explores why the Instagram format isn't always ideal for presenting your work, namely how the scrolling, small-screen, low-resolution environment may not do your work justice. It probably isn't news to you that your audience isn't really taking in the full glory of your 50-megapixel shots when they view them on their small phone screen, but I think Windsor touches on something really important that goes beyond this specific issue when he discusses the idea of thinking about crafting how your audience experiences your photos versus just how they see them. That's not to say that Instagram is totally worthless; in fact, it's invaluable to a lot of photographers and highly useful for both showing and consuming photography. But it's not the only way to do that, and it's well worth taking the time to explore the other ways in which you can present your images to the world.
Lead image by Jeremy Levin, used under Creative Commons.