Following suit with the likes of the Brooklyn Beckhams of the world, it should come as no surprise that one of the Kardashians (technically) is taking a stab at the other side of the lens (that isn’t a well lit, angled, and photoshopped selfie). Kendall Jenner’s work photographing Kaia Gerber, daughter of Cindy Crawford, has been featured for the UK-based Love Magazine. But the question that underlies in Jenner’s debut as a "fashion photographer" is what direction the photography industry as we know it is heading?
While it is no secret that celebrities and public figures have endorsed and stood at the forefront for the biggest brands in the world, the direction is inevitably changing to celebrities becoming the actual content creators. Fortunate for brands and unfortunate for highly skilled creative including photographers and videographers, content could be slowly trending in the direction of valuing authenticity opposed to "perfection."
Jenner has shown interest in photography in the past.
An example of this is the Brooklyn Beckham Burberry campaign; it only makes sense from a brand’s perspective to kill two birds with one stone by grabbing attention with trying something different. With Beckham’s giant following of 7.9 million followers, it’s hard to ignore that it’s a no-brainer from Burberry’s perspective to do something like this. Another example of content creators organically and authentically promoting products is Casey Neistat.
Before I make my point, I by no means am clumping Jenner and Beckham in the same realm as Neistat's creativity; his work is incredible and inspiring that I watch on a daily basis. Neistat publicly claims that he does not get paid by brands he uses on his daily Vlogs, it’s evident that his daily content is practically free-advertising for brands like DJI and push a strong impression on his audience and beyond. This may not be the case for Neistat, but may be a trend we see going forward with creators and public figures looking to cash-in in the future.
By no means am I saying the photographers are in a heap of trouble; it is just a UK-based magazine Jenner was published in, and I have no problem with Beckham or Jenner pursuing photography. In fact, I find Kendall to be a talented outlier in her notorious family. But this is something that should not be ignored as we possibly begin to see a trend in the future.
[via Daily Mail UK]