B&H's Holiday Sale: Massive Savings on Cameras, Lenses, and Gear

B&H is keeping the deals flowing with impressive discounts across their photography lineup. Whether you're looking to upgrade your camera body, add professional glass to your kit, or stock up on memory cards, there's something here for every photographer's budget.

Full Frame Mirrorless Cameras

Canon EOS R5 Mark II - $3,899 ($500 off): The flagship R5 Mark II combines 45 MP resolution with impressive 8K video capabilities and advanced autofocus tracking, making it a powerhouse for both stills and motion work.

Nikon Z8 - $3,496.95 ($800 off): With its up to 120 fps shooting and professional-grade 8K video, the Z8 delivers Z9 performance in a more compact body (perfect for sports and wildlife photographers).

Sony a7R V - $3,298 ($900 off): Boasting 61 MP and AI-powered subject recognition, this camera excels at landscape and studio work where detail and accuracy are paramount.

Sony a7 IV - $1,998 ($700 off): The versatile hybrid shooter offers 33 MP stills, 4K 60p video, and Sony's excellent autofocus system (a well-rounded workhorse for content creators).

Nikon Z6 III - $2,096.95 ($600 off): This partially stacked sensor camera delivers 24 MP images with impressive low-light performance and 6 K raw video recording capabilities.

Canon EOS R6 Mark II - $2,099 ($200 off): With 40 fps continuous shooting and exceptional subject detection, this 24 MP body is ideal for wedding and event photographers who need reliability and speed.

Sony a7 III - $1,498 ($500 off): Still a fantastic value years after release, the a7 III offers 24 MP, 10 fps shooting, and excellent battery life for professional results on a budget.

Nikon Z5 - $996.95 ($450 off): An excellent entry point into Nikon's Z system, this 24 MP camera features in-body stabilization and dual card slots at an incredibly competitive price.

APS-C and Content Creator Cameras

Sony a6700 - $1,498 ($100 off): This 26 MP APS-C powerhouse includes AI autofocus processing and 4K 120p video, bridging the gap between stills photography and serious video work.

Sony ZV-E10 II - $1,198 ($100 off): Designed specifically for vloggers, this camera features a flip-out screen, product showcase mode, and streamlined controls for social media content creation.

Canon EOS R50 - $619 ($100 off): A lightweight 24 MP option with intuitive controls and 4K video, perfect for photographers transitioning from smartphones or older DSLRs.

Sony a6400 - $998 ($100 off): With real-time Eye AF and 11 fps shooting, this compact APS-C camera remains a solid choice for travel and street photography.

DSLR Deals

Nikon D850 - $1,996.95 ($600 off): Still one of the best DSLRs ever made, the D850's 45.7 MP sensor and robust build quality make it a landscape photographer's dream.

Canon EOS 5D Mark IV - $1,999 ($500 off): This full frame workhorse offers 30 MP, Dual Pixel AF, and 4K video (a proven professional tool at a great price).

Canon EOS 90D - $999 ($200 off): With 32.5 MP and 10 fps burst shooting, this APS-C DSLR delivers excellent reach for wildlife photographers using Canon EF lenses.

Professional Zoom Lenses

Canon RF 24-70mm f/2.8 L IS USM - $2,299 ($300 off): The essential workhorse zoom with 5-stop image stabilization and weather sealing for professional wedding and event work.

Nikon NIKKOR Z 28-400mm f/4-8 VR - $1,146.95 ($300 off): An incredible all-in-one travel lens offering 14.3x zoom range with VR stabilization (perfect for photographers who want to pack light).

Canon RF 100-500mm f/4.5-7.1 L IS USM - $2,699 ($400 off): A versatile telephoto zoom ideal for wildlife and sports, featuring 5-stop image stabilization and quick focusing.

Canon RF 70-200mm f/2.8 L IS USM - $2,599 ($400 off): Canon's compact telephoto zoom delivers professional image quality with excellent bokeh (a must-have for portrait photographers).

Nikon NIKKOR Z 24-70mm f/2.8 S - $1,996.95 ($550 off): Nikon's S-Line standard zoom offers exceptional sharpness and contrast across the frame with minimal distortion.

Nikon NIKKOR Z 180-600mm f/5.6-6.3 VR - $1,996.95 ($200 off): Incredible reach for wildlife photography with surprisingly compact size and effective vibration reduction.

Sony FE 24-70mm f/2.8 GM - $1,598 ($200 off): Sony's pro-grade standard zoom delivers G Master optical quality with fast, quiet autofocus for both stills and video.

Third-Party Zoom Lenses

Tamron 50-400mm f/4.5-6.3 Di III VC VXD - $1,099 ($200 off): An 8x zoom range in one lens with excellent stabilization (perfect for photographers who need maximum versatility).

Tamron 35-150mm f/2-2.8 Di III VXD - $1,599 ($100 off): This unique focal range with fast aperture makes it ideal for wedding photographers who want to minimize lens changes.

Tamron 28-200mm f/2.8-5.6 Di III RXD - $699 ($100 off): A compact superzoom that's perfect for travel photography, offering excellent image quality throughout its range.

Tamron 17-70mm f/2.8 Di III-A VC RXD - $599 ($100 off): An excellent APS-C standard zoom with constant f/2.8 aperture and image stabilization for Sony E-mount cameras.

Prime Lenses

Nikon NIKKOR Z 135mm f/1.8 S Plena - $2,196.95 ($400 off): Nikon's newest premium prime delivers stunning bokeh and exceptional sharpness for portrait work (worth every penny).

Sony FE 35mm f/1.4 GM - $1,498 ($100 off): A versatile wide angle prime with beautiful rendering and fast autofocus, perfect for environmental portraits and street photography.

Canon RF 24mm f/1.4 L VCM - $1,449 ($200 off): Canon's new VCM motor design provides silent operation for video work while maintaining excellent optical quality.

ZEISS Batis 85mm f/1.8 Lens for Sony E - $999 ($250 off): Classic Zeiss rendering with smooth bokeh and excellent sharpness makes this a compelling portrait lens choice.

Nikon NIKKOR Z 50mm f/1.4 - $496.95 ($100 off): A fast standard prime that's perfect for low-light work and achieving shallow depth of field.

Nikon NIKKOR Z 40mm f/2 - $196.95 ($100 off): An incredibly compact and lightweight "pancake" lens that's perfect for street photography and travel.

Micro Four Thirds Lenses

OM SYSTEM M.Zuiko Digital ED 100-400mm f/5.0-6.3 IS - $1,499.99 ($200 off): With an effective 200-800mm range, this lightweight lens is perfect for wildlife photography on the MFT system.

OM SYSTEM M.Zuiko Digital ED 90mm f/3.5 Macro IS PRO - $1,599.99 ($200 off): A professional macro lens offering 2x magnification with exceptional image stabilization for handheld shooting.

Memory Cards

Lexar 4 TB Professional GOLD - $879.99 ($370 off): Massive storage capacity with up to 1,700 MB/s read speeds for professional photographers shooting high-resolution stills and 8 K video.

Sony 960 GB CFexpress Type B - $458 ($540 off): Nearly 1 TB of ultra-fast storage with write speeds up to 1,480 MB/s (essential for professional video workflows).

OWC 1 TB Atlas Ultra CFexpress 4.0 Type B - $249.99 ($50 off): Blazing-fast CFexpress 4.0 performance with up to 3,800 MB/s read speeds for the latest high-end cameras.

Sony 256 GB SF-G TOUGH Series UHS-II - $258 ($140 off): Rugged, weather-resistant SD card with V90 rating for reliable 4 K and 8 K video recording.

Sony 160 GB CFexpress Type A - $248 ($150 off): Compact CFexpress Type A format perfect for Sony's latest cameras, with read speeds up to 800 MB/s.

ProGrade Digital 512 GB Iridium UHS-II SDXC - $726.74 ($128.25 off): Professional-grade SD card with 300 MB/s write speeds for demanding photo and video applications.

SanDisk 1 TB Extreme PRO UHS-I SDXC - $129.99 ($5 off): A full terabyte of reliable storage with fast transfer speeds (great for backup and archival purposes).

Camera Bags and Cases

Shimoda Designs Urban Explore - $319.95 (with $90 coupon): A versatile camera backpack with customizable dividers and weatherproof construction for urban and outdoor shooting.

Lowepro Fastpack Pro BP 250 AW III - $169.95 ($30 off): A comfortable backpack with dedicated laptop compartment and quick side access for on-the-go shooting.

Brevite The Runner Camera Backpack - $119.99 ($50 off): Modern minimalist design with smart organization and water-resistant materials for everyday carry.

Accessories and Tools

Falcam TreeRoot Quick Lock Pro - $599 ($100 off): Professional quick-release system with 360-degree rotation for seamless transitions between tripod and handheld shooting.

Datacolor LightColor Meter - $349 ($50 off): Measure both ambient and flash lighting with precise color temperature readings for accurate white balance.

Canon imageFORMULA RS40 - $299 ($219 off): Compact photo scanner with 40-page automatic document feeder (perfect for digitizing print archives).

Vanguard VEO 3+ 263AB Aluminum Tripod - $189.99 ($60 off): Sturdy aluminum tripod with ball head supporting up to 33 lbs, featuring a center column that reverses for macro work.

These deals represent just a fraction of B&H's current holiday savings. With free two-day shipping to many locations and extended returns through February 1, 2026, now's an excellent time to upgrade your kit or finally grab that lens you've been eyeing all year.