Determining what gear you need can be overwhelming, especially with all the advertisements pushing the latest products. As a photographer and business owner, you must figure out what works for you and what will benefit your business the most. This video focuses on making smart gear purchases and budgeting effectively.
Coming to you from Daniel Norton Photographer, this practical video covers how to determine the gear you need. Norton discusses the importance of distinguishing between wants and needs. For example, while you might want a giant softbox, you might not need it right away. Start by assessing the type of work you do and the gear necessary to perform that work efficiently. This could range from cameras and lenses to lighting and studio equipment.
He suggests considering the type of work you plan to do and purchasing gear accordingly. For instance, if you’re in a sunny environment, you might need overhead silks and a portable flash. On the other hand, portrait photographers may prioritize different lenses and lighting setups. It’s about matching your gear to your specific needs.
Budgeting is a crucial part of this process. Norton advises setting aside a portion of your income for gear purchases. This way, you’re prepared for emergencies or can take advantage of rental options if needed. Sometimes, buying a piece of equipment upfront can be beneficial if you know it will pay for itself over time. Norton shares an example where he purchased an iMac for tethered shooting, which quickly became a valuable asset for repeated jobs.
One essential piece of gear Norton emphasizes is a tripod. A sturdy tripod is a long-term investment that will serve you well across various shoots. He suggests not skimping on this item, as a good tripod can last your entire career. Additionally, consider your lighting needs based on your typical shooting environment. Whether you work in a studio or on location will influence the type of lighting equipment you should buy.
Once you’ve identified the gear you need, prioritize your purchases. Focus on what will benefit you immediately and help you achieve your project goals. For instance, if you mainly shoot in a studio, battery-powered lights might not be necessary. Instead, invest in reliable, plug-in lighting options. On the other hand, if you’re frequently on location, portable and battery-powered lights could be crucial.
Cameras and lenses are often the biggest investments. Norton advises having at least two cameras to ensure you’re covered in case of equipment failure. They don’t need to be identical, but both should meet the standards required for your work. Prioritize versatile lenses that match your shooting style and needs.
Norton also touches on the importance of software and computers. Depending on your workflow, you might need different types of editing software. He uses Capture One for most of his work, finding it more efficient than Adobe’s suite. Choose software that suits your editing style and business needs. Check out the video above for the full rundown from Norton.
