With companies like Fujifilm entering the medium format industry, it's not going to be an easy place to compete, especially for a company like Hasselblad. The new Fuji GFX 100 looks pretty incredible; however, Hasselblad does seem to have a few tricks left up its proverbial sleeve.
Recently, I was invited to a launch event that Hasselblad hosted in London to take a look at the new X1D II 50C and the CFV II 50C. Personally, I wasn't too impressed by the X1D upgrade, as it's pretty much the same camera, save a few updates. What did catch my attention, however, is the new CFV II 50C. Although the body we had at the event was not one we could test or take photographs with, I could see the potential in this system. I believe this new back along with the 907 X body is precisely what Hasselblad needed in order to compete in the medium format industry. It's difficult to compete with sheers specifications against a company like Fujifilm and its vast resources, but Hasselblad is playing this pretty smart by leveraging its legacy. The CFV II could open a lot of doors in the future for how Hasselblad continues in the medium format industry, and I'm very happy about this.
Check out the full video to get a first look at the new CFV II and X1D II.