Hasselblad announces H5D Series Camera

Hasselblad announces H5D Series Camera

Hasselblad announced their new H5D series medium format cameras. The H5D features a modernized design and a complete new electronic engine to pave the way for ultimate quality imaging, for print ready JPEG files, and for a smooth and intuitive user interface. The camera is billed by the Sweden-based company as "the latest step in the evolution of the best high-end camera system in the world."

The new camera features:

  • New compressed RAW files for faster and smoother workflow
  • Even better focus correction with True Focus II
  • Print-ready JPEG mode for quick preview and printing
  • New Camera Configurator
  • New improved grip surface
  • Larger and more ergonomic buttons
  • Larger, easier to read display style
  • New menu and graphics design
  • New programmable buttons
  • New and improved weather sealing
  • New, more durable eye cup
  • New sensor unit safety lock
  • New and faster processors for more rapid internal communication
  • Support for new capture modes
  • New and more accurate focus algorithms
  • New motor drive algorithm

 

The H5D Series will be available as models with 40, 50 and 60 megapixels as well as 50 and 200 megapixel Multi-Shot versions and will start shipping in December 2012. This is probably one of those situations where "if you have to ask how much, you can't afford it."

[Via Photorumors]

Jaron Schneider is an Fstoppers Contributor and an internationally published writer and cinematographer from San Francisco, California. His clients include Maurice Lacroix, HD Supply, SmugMug, the USAF Thunderbirds and a host of industry professionals.

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42 Comments

Eric Fialkowski avatar

“if you have to ask how much, you can’t afford it.”
but that won't stop me from wanting one....

Alex Masters avatar

No mention of any LCD improvements :(

Jon Rune Trengereid avatar

Expecting 1,3mp resolution if so thats worth the upgrade from my H4D alone.. woop woop

Ashdown avatar

It says 'Larger, easier to read display' but like the rest of the specs it is fairly ambiguous

Georgi Anastasov avatar

No mention of any SENSOR improvements!?!
If they still ask 40 000$+ for a camera that is unusable above ISO640 I'll personally stop myself for wanting one...

James Robertson avatar

It's not meant for that environment, that's like saying if you can't go off-roading in a new ferrari you don't want it..

Brad Trent avatar

Georgi...you don't buy a medium format camera because of it's high-ISO capabilities. If  you compare just about ANY file from a digital back to the same image captured on a DSLR, you'll understand the importance of 16-bit capture and why people are willing to spend the price of admission. They're only useful if you need the highest quality for an advertising or very high-end editorial client. Period.

Georgi Anastasov avatar

 What I'm saying Brad is that if you look back medium format wasn't used only for High-end payed jobs!!! It was used from street photographers to fine art!!! AT HIGH ISO, OUT OF THE STUDIO, AT REASONABLE PRICE!!!!

Georgi Anastasov avatar

 Not to mention that there was a choice between several formats not just the smallest one 6x4.5 or it's crop factor!!!
yet the price gap 35mm-Medium format wasn't thiiiiiiiiiiiiiiiiiiiiiiiiiiiis BIG!

AHHHHHHHH!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!.........!!!!!!!!!!!!!!!

ApexofMediocrity avatar

<-- one upper     AHHHHHHHH......AHHHHHHHH!!!!!!!!!!....!!!!!!!!!!!!AAAHHHH!H!!

Barron Skurril Von Snickerspan avatar

You're kidding right? A decent MF film system was just as expensive as a MF digital system up until about 2004-2005. Please shutup.

Georgi_Anastasov avatar

MF film system was a choise of 80% of the wedding photographers and every corner portrait studio was MF!
How many shoot MF weddings today!???
So YOU shut up!!!

Milcho Markov avatar

you know, it isn't really meant to shoot above iso 400.

TadaoCern avatar

It's not meant because it can not. If it could - it would...

Georgi Anastasov avatar

You still can buy 120 film up to iso3200 yet the digital medium format is still useless above iso640, although the prices are RIDICULE!

If it can't be made yet this doesn't mean that there is no need or want to shoot high ISO medium format!!!

That's why I'd probably pass H5D as well!

Let's hope that ONE day we have a real medium format like 6x6, 6x7 and 6x9 and let's hope that the price difference 35mm - Medium format get's where it should be - like in the film days!!! 

  

Alex Masters avatar

Phase One has Sensor+. Gives you a little more flexibility at the expense of resolution.

Alex Masters avatar

Out of sheer curiosity - what systems/cameras do you own?

Georgi_Anastasov avatar

Digital - Nikon
MF Film - Pentax, Mamiya, Hasselblad
LF Film - Graflex
?

Alex Masters avatar

A Nikon what, though. D3x? D800?

Georgi_Anastasov avatar

D3s and d800e, why?

Alex Masters avatar

Typically the people that piss and most are not the ones using the system.

Georgi_Anastasov avatar

I'm not pissing on anything! Just saying what I would like to see in The digital MF and hope that I don't have to wait to H10D to get it!

Georgi Anastasov avatar

 Quite frankly H5D would be a major disappointment if the "NEW ImproveD grip surface" is a feature to brag about instead of a new sensor!!!
Can't wait for Photokina!!!

Kevin Hosford avatar

I can see another technology company like Samsung bringing out a medium format camera for people who don't wan't to spend the price of a car on a camera that can't meet every condition you throw at it and for a camera that price I'd wanna be able to shoot at iso 6400 with great results! 

"if you have to ask how much, you can’t afford it" <~~ dammit I was JUST gonna ask how much...

rj avatar

Great to see strides moving forward with digital medium format. I love my PhaseOne too much to switch.

mingyang sun avatar

I won't ask how much...I am saving up! Instant noodles everyday for the next 2.5 yrs! lol

Tony Gough avatar

The strength of the hasselblad, from its early days, was, and is, its focus on producing an image that could withstand virtually any degradation regardless of how big the enlargement. It was always the professional studio camera of choice for that reason.

With the advent of 35mm as the choice of the likes of Bailey & Donovan in fashion, Don McCullen and Margaret Bourke-White in war and a growing emphasis on portability for news reporting, the Hasselblad became a niche market for the few.

Hasselblad has a rich heritage, one of its major successes in life is exploiting the medium of the film used, and with this new addition, digital imagery has truly been exploited to extract every possible pixel available to it. 

Some of us mere mortals are delighted with the results of a 16 megapixel image, just imagine what we could do with 40/50/60 & 200 megapixel. And try to remember that Hasselblad has long been the benchmark to reach.

Chithanh Tran avatar

where is the gas cap on this thing?

MarkFore avatar

does the h5d come in ferrari edition?

Ho Quang Huynh avatar

no touch screen ?

★✰★P.S. 32★✰★ avatar

wrong camera section...

lskalstad avatar

Please bear with me as I blush, Put my hands behind my back and make a circle in the sand with my big toe....Trying to imagine how much headroom is contained in those 16 bit raw files and the possibilities of a single image file extrapulated for HDR use......Thoughts

Joel Devereux avatar

I agree with the majority... if you buy a Lamborghini for its performance, but then complain that it doesn't have a stereo, electric windows and seats etc. The majority of photographers who have gotten to the point to be able to afford to own a H series camera most likely have mastered the way to use light correctly, so there is no need to go into HIGH ISO range. It would be cool if it was a touch higher just for safety etc, but you look at the 'off it's face performance', and all of that melts away as you do everything in your power to make it work haha :)

Brad Trent avatar

Joel...you get it. Most people don't.

Jlelelr Jrw avatar

if i ask how much, i can afford at lease double of it.

Emil Nyström avatar

So what i've heard is that its pretty much exactly the same backs, but the house it self is the big news.

Dan Stone avatar

hasselblad are coming to my studio on 2nd nov in birmingham UK, there is a very good chance H5Ds will be about (cant confirm it tho) book free slot here http://www.handsonahasselblad.com/dates_studioday.html i cant wait to get my hands on one of these!

Vince Klassen avatar

I own several Hasselblads, film, digital.. and Nikon. I had the chance to play with the new H5D at photokina, beautiul new features, really love the new firewire lock but not enough to replace my H3dii, yet...I choose my Hassleblad over the Nikon on all shoots simply because I shoot studio controlled situations and and not low-light event photography, which i would choose the Nikon.
Once you experience a Hasselblad digital file, it's really hard to want anything else...simply

Alex Masters avatar

Until you experience a Leaf Credo or P1 IQ file.