Step Aside Sony, Canon’s First Full-Frame Mirrorless May Go on Sale This Year

Step Aside Sony, Canon’s First Full-Frame Mirrorless May Go on Sale This Year

You’ve probably involuntarily drooled over Sony’s a7 III and dreamed of the day you too can enjoy the compact mirrorless format with your own lenses. Well, the wait may be over for faithful Canon shooters.

Fresh rumors of an announcement (and sale) of Canon’s first mirrorless full frame camera just got bumped from 2019 to 2018.

I too long for a mirrorless system. As a one-bag digital nomad, the compact format and lighter weight would be a welcome replacement for my faithful, but heavy, 5D Mark III. I’m not keen on dealing with lens adapters or Sony’s infamous camera menu, so I could be persuaded to hold off on switching to Sony for my next camera. A switch wouldn’t be a big issue for me since I’m pretty minimalist and shoot with one lens, but folks who’ve invested thousands in Canon glass may well have a travel-friendly upgrade on their Christmas wishlist.

Per the latest mumblings from Canon Rumors, Canon’s full-frame mirrorless should be announced and go on sale before the end of the year. With Photokina coming up in a couple months, we may see an announcement sooner than that.

Are you considering a switch to Sony? Would you stick with Canon if their mirrorless debuts this year?

Log in or register to post comments


Gerald williams's picture

Sony isn't going to step aside for Canon,Nikon or anyone. Let Canon bring their best and we will see how it does. Remember Sony has been at this fullframe mirrorless game for longer, and Sony is STILL the world's leader in camera sensor tech, so whatever Canon comes up with you can be sure Sony will be able to top it with no sweat. I was an award-winning Canon pro shooter for 40 years, yes 40 ,and switched to Sony for the better product and also because Canon has disrespected its loyal followers with its drip, drip, of half-baked updates and releases. We will see if Canon can match ALL the performance of the best Sonys at an equal price. If Canon doesn't equal or surpass Sony in EVERY spec. and in EVERY way, then the only folks their new mirrorless camera will be for will be those clinging to their extensive Canon glass collections. Talk and rumor is just that. Come back again when you have real cameras to talk about. In the meantime Sony will have some new releases of their own to push the fulframe mirrorless envelope even further. Cheers

michaeljin's picture

You could say that about plenty of companies throughout history. Remember, Nikon, Leica has been in this game for 67 years longer. Remember, Canon, Nikon has been in this game for 20 years longer. Blah blah blah. History has proven time and time again that the winner is not necessarily the one that is first to market. Sony's primary advantage at the moment comes from their strong sensor production, but as other companies gear up their own sensor divisions, they'll likely catch up pretty quickly as usually happens with companies that get the benefit of not pouring their money into R&D dead ends and reverse engineering what actually works.

Sony is undoubtedly successful, but neither have they had any legitimate competition in the mirrorless market either so there's no way to really know how they'll respond to a situation where their market share starts to be threatened. I wouldn't at all be surprised to see the innovations actually slow down if they start to lose any mirrorless market share because they will have to squeeze more value out of the tech that they've already invested in to keep up the profit margins.

The big question is whether they will actually lose mirrorless market share or whether Canon and Nikon's share will simply come from their current DSLR users who haven't already jumped ship. All I know is I'm going to grab my popcorn and watch a very interesting show unfold for the next year or two.

Gerald williams's picture

Michael Jin, the proof is in the pudding. Until Canon has proven they can truly compete with every feature and at the same price point, Sony will still be ahead in fullframe mirrorless tech and systems. I think Nikon will do a better job than Canon with their fullframe mirrorless, they are a smaller company and HAVE to succeed here to survive. Canon has gotten too big for themselves and their corporate philosophy makes them believe the public will buy any mediocre release JUST because it says Canon on it. They are spending tons of money promoting their lackluster M50 cameras as a "miracle" camera, and blind Canon fans are buying it, but NOT the rest of us who don't have Canon blinders over our eyes. I chose not to be blind anymore and went with a company that has the tech and the will to lead in innovation. Canon has to do a lot here to try and get any tech leadership back. Are they up to the task? We will see soon enough. If they stumble out of the blocks with ANYTHING LESS than a complete equal or better product, they will suffer further losses in the mirrorless market. Cheers

michaeljin's picture

Considering the fact that Canon is still the top selling brand despite everything you just said, it seems to me that they'll be just fine even if they else a mediocre product. The fact of the master is that professionals who are really critical of every aspect of their kit are a very vocal minority and still remain that way.

The VAST majority of the market consists of people that think that Canon is a camera company despite the fact that they sell numerous other things and that Sony is a company that makes TV's despite the fact that they are a very competent camera company. That's a very difficult perception to erase and I think that you are underestimating how much of a challenge it actually is.

I am in agreement with you otherwise. Until we have the cameras in our hands, everything is just conjecture.

David T's picture

>Canon has disrespected its loyal followers with its drip, drip, of half-baked updates and releases

That's really what it felt like. Had the 5d2 for a long time, but wanted better AF, video, stabilization and ergonomics. Both 5d3 and 5d4 felt way too expensive for minor upgrades. 6D was interesting, but not strictly better. Neither was 6d2 for that matter. I actually saved money by switching to Panasonic. Sony might've been good too, but Panasonic had better video at the time.

Jonathan Brady's picture

Re: Sony menus...
1) when your camera has a f***load more capabilities, there will necessarily be more menu options and complexity
2) when your camera is extensively customizable, there will necessarily be more menu options and complexity
3) the language to describe certain functions is different than Canon's language. If you have trouble comprehending this, then yes, the menus will seem horrible. However, if you CAN comprehend this AND have the ability to learn new things, then you'll be just fine.
4) My Menu basically ends any and all potential complaints about menus.
5) You also get a "Fn" button with access to other often used functions. Say " thank you, Sony".
6) The "menu complain" is tired. So... so... SO tired.

Next topic...
For those who just can't wait for Canon to release a FF mirrorless but who don't plan to buy mirrorless lenses to go with it... you're an idiot. If you're okay with adapting lenses, why not go for what will easily be the more capable body and sensor and just buy a Sony body now? Why would you do that to yourself? Stockholm syndrome is the only thing I can come up with. Adapted DSLR lenses aren't likely to be any better on a FF Canon mirrorless body than they are a Sony body. You can throw the "but it'll be a Canon lens, Canon adapter, and Canon body" spaghetti against the wall but in reality, it ain't gonna stick. The Metabones and Sigma have it pretty much figured out at this point.
For those who just can't wait for Canon to release a FF mirrorless and plan to buy mirrorless lenses, just how many do you think Canon is going to launch? PLEASE tell me you're not the same people who ragged on Sony (and probably still do, naively) about a lack of native lenses and then plan to jump onto the Canon mirrorless ship immediately and pretend you're fine with the lack of lenses. If the lack of native lenses for Sony was bothersome and they were releasing them at breakneck speed, waiting for Canon and Nikon to release a full suite of lenses is going to drive you clinically insane.

Finally - you're either ready to switch to mirrorless, or you're not. Regardless of what Canon and/or Nikon bring to market, Sony will have the most advanced and comprehensive FF mirrorless system for at least the next 5 years, and probably more like 7-10 (because every time Canon and Nikon come out with something new, Sony will have come out with something else new so Canon and Nikon will be playing catch up for a VERY long time). Don't be a self-sacrificing brand loyalist.

NOTE: I COMPLETELY understand those who are in no hurry and are waiting to see what Canon and Nikon will bring to the table, will evaluate ALL of the options objectively and THEN make a choice which has NOTHING to do with brand loyalty. If I were still shooting DSLR and I was considering switching to mirrorless, I might consider that if I could put up with shooting a DSLR for another year. Especially if third-party companies (ie, Zeiss, Sigma, Tamron, Samyang, Tokina, and the manual focus lens manufacturers) announce that they'll produce Canon and Nikon compatible versions of their FF mirrorless lenses (I do like the Batis line). This could lead one to believe that Canon FF mirrorless will be flush with great lens options right away. But, third party lenses work well for Sony because Sony will actually work with those companies. Canon? Probably not...

Christos Dikos's picture

Love the Fn button!

michaeljin's picture

Native adapters will always be better than third party adapters due to the lack of a need for reverse engineering. Canon and Nikon should be able to get better performance out of their native adapters than what's available right now. And Sony's ergonomics are garbage as is their weather sealing. I'm going to guess that whatever Canon and Nikon come out with will be better in this regard even if they are still behind in sensor technology.

Personally, I've thought about switching to Sony because I do think that mirrorless is where the market is going to go, but at the same time I'm really in no hurry to switch since my current camera does just fine. By the time it's finally breaking down, it'll be interesting to see what the landscape looks like at that point.

Jonathan Brady's picture

Native adapter better than 3rd party?
Ergonomics are garbage? Nope.
Weather sealing is garbage? Nope.

Sounds like FUD regarding your opinion on the adapters. It sounds believable in theory but theory and reality aren't always aligned. Let's wait and see if there's any practical difference, shall we?

I actually prefer the ergonomics of the Sony bodies with a RRS base plate over the ergonomics of every Canon camera I ever owned. Like the menus, they're DIFFERENT. Not worse.

I've taken both my A9 and A7RIII out in the rain with no issues. But, I don't set my cameras in pooled water, either. Here's a real-world, side-by-side tale of weather sealing failure and survival...

The moral of the story, IMO, is that any camera can fail in the rain.

Deleted Account's picture

My cameras often fail (to get good photos) in the best weather! ;-)

It is a paid footage. Well, I do not complain about my canon cam body. It survives under pressure of -25 of Celsius, it survives +30, it survives snow and rain, sandy wind. I am not sure sony would give me a product with that kind of survival abilities. I will not risk it.

Phil Bautista's picture

Michael, are you speaking from experience? Do EF lenses work better with mirrorless Canons (EF-M) than they do with Sonys (E/FE)?

Nah, the Sony menus are just bad, and I'm saying this as a Sony shooter and software developer who has studied UX design at uni. While the Fn menu is good, anything that you change less frequently and need to go into the main menu to find is a PITA because they're grouped into either "Camera" or "Cog" menus, one one of 8 pages each, in no particular order, with apparently just as many items as they can fit onto each page. It could be vastly improved if instead of the numbered subpages there were meaningful categories - a focus subpage, exposure subpage, display subpage, etc. But no, they're all just in there, and often what you'd assume would be related (say focus mode and focus assist) are in completely different sections of the menu!

Pete Tapang's picture

the menu does have a favorites section that you can customize... it's pretty simple

I explicitly mention that this is for items you can't fit into the my menu, like electronic first curtain shutter for example.

Brian Schmittgens's picture

I was on Canon for about 10 years before I switched to Sony a couple months ago. I really don't get all the hate for their menu system. I rarely go into the menu anyway.

Jon Kellett's picture

Sony's approach to menus is antiquated. They need to forget about what their current users know and redesign the menus to be more current. Panasonic has to deal with comparable complexity, but their menus are easy to navigate and make sense.

Also, come on - A touchscreen that can only be used to change focus points? The A7 III is an amazing camera, but Sony really need to enable touchscreen navigation of the menu across their entire range.

Deleted Account's picture

"Step aside Sony"

Is this satire?

Johnny Rico's picture

They love clickbait titles on this site anymore.

Deleted Account's picture

They love them because they work. You do know their goal is to get people to read articles, right? ;-)

Johnny Rico's picture

Meh I'm just less inclined to click on that persons articles in the future. Along with the habitual "Here is this paragraph intro, but really I'm snaking this other guys content, go watch his video!"

Deleted Account's picture

I can never remember who wrote what. I come here because I'm bored so I don't really have anything invested in it. :-)

Jerome Brill's picture

I think there is a good chance you'll still need an adaptor to use EF lenses. I just can't see them not making a new mount. If they do, they should just market it as something they are expanding on. It won't really dip into their other sales until they have more native lenses. By that time, which took Sony about 5 years, they should have a decent lineup and the transition should be linear. Right now I don't think Canon is going to try to convince photogs to switch. I think for this camera they are just trying to keep photogs from going. In the end, I'm curious what it will be.

Deleted Account's picture

I don't understand why you guys (above commenters) seem to care so much. Buy and shoot whatever you like and let others do the same. I know this isn't the case but, you sound a bit insecure. ¯\_(ツ)_/¯

Sergio Tello's picture

My thoughts exactly. Every Canon article brings the Sony fans out in force. I shoot Canon and can't be bothered to read Sony articles.

Gerald williams's picture

Sergio I shot Canon for 40 years and then switched to a better pro system, Sony fullframe mirrorless. I miss NOTHING about my Canon and Nikon DSLRs. We will ALL see if Canon is up o the task, or will hold back features like they always seem to do in their mediocre releases. Cheers.

Sergio Tello's picture

Yup, I read your biography up there in the comments somewhere. Cheers.

Jonathan Brady's picture

Sergio - the way I read your post was "I shoot Canon and can't be bothered to leave my echo chamber".
"Ignorance is bliss" is a saying for a reason.

Phil Bautista's picture

I think it's more like "It's the injun, not the arrow." The art is created by the man, not the tool. It doesn't matter what you shoot, as long as it helps you achieve your vision. He's happy with Canon. That's why he won't be bothered with Sony. If you're not happy with Canon, go switch to Sony then. But trolling Canon articles? How does that help you achieve your vision? How does getting others to switch to your preferred brand help your photography?

Christos Dikos's picture

Don't be surprised if Canon EF lenses perform better on Sony than Canon's new mirrorless.

More comments