What would camera companies create if they were unbounded by the final product's price point?
In this video editorial from broader FOCUS, Jaron Schneider delivers a thought-provoking assessment of the current camera industry's turn towards selling lower-cost products. Is it possible that by only engineering cameras in the shrinking confines of what people will spend, that we are stifled from greater innovation?
Schneider's point in the video is not that these companies should try to create more expensive cameras as an objective, but rather the price would be a side effect from truly pushing the boundaries on all facets of design. The goal is for camera companies to showcase their absolute best technology without the accounting and marketing teams breathing down their necks worrying how they will ever sell these things. In making these advanced products, it would provide the consumer of today a beacon of why they should be investing in a company's product line; they've witnessed the innovation they are capable of and evidence of what's coming down the pipeline.
Is this something that you agree with? Would you like to see what a camera would look like if it were free from the burden of being salable? Let us know your opinions in the comments below.