Just Announced: Photoshop and Lightroom Bundle for $9.99 a Month

Just Announced: Photoshop and Lightroom Bundle for $9.99 a Month

We have just heard that Adobe has listened to the cries of photographers since the Adobe MAX announcement of the new CC pricing and is giving a new bundle specific to their needs containing Photoshop and Lightroom for just $9.99 a month... if you sign up by December 31... and prove ownership of CS3 or later.

From the Adobe Blog:

"During today’s keynote at the Photoshop World conference in Las Vegas, Adobe is showcasing how photography workflows will evolve to take advantage of an increasingly connected world. This includes a tour of how easy it is today to use Creative Cloud to make your content and creations available anywhere, plus the power of Behance to showcase work. We also highlight some of the exciting new technologies that we’re working on for Photoshop CC and Lightroom; our roadmap for making our photography products even more connected; and a peek at how we’re planning to bring advanced Adobe digital imaging technology to mobile devices. You’ll see these products and services become available in the not too distant future.

If you missed the keynote, you can watch the replay here, which should be posted within about 24 hours. Throughout this week at Photoshop World, we’re demoing some great digital imaging innovation and I hope you’re as excited as we are about what’s available today and what’s coming soon, thanks to our talented teams of engineers.

Since introducing Photoshop CC, we’ve listened to feedback from a spectrum of our customers, from advanced professionals to casual enthusiasts. One common request was a solution specifically tailored for photographers. We listened, and at Photoshop World we’re announcing a special offer for our loyal Photoshop customers. Beginning today, customers who own Photoshop CS3 or higher are eligible for a special Creative Cloud membership offer that includes all of the following for just $9.99/month:

Photoshop CC
Lightroom 5
20 GB of online storage
Behance ProSite
Access to Creative Cloud Learn’s training resources
Ongoing upgrades and updates

To be clear, $9.99 is not an introductory price. It is the price for those of you who sign up by December 31, 2013.This offer will be available at the same time we introduce the new version of Lightroom 5.2 in a couple weeks. Visit the FAQ to learn more and follow Photoshop on Facebook, Twitter and Google+ to find out when the offer goes live.

All of us on the Photoshop team look forward to continuing to build on our 20+ year relationship with our loyal community."

So it sounds like the concept is a limited offer, in both time and scope. From what I have gathered (and I Adobe has clarified it is indeed a limited time offer), if you don't sign up for this deal by the end of the year, there will be no option to do so in the future. You also have to prove ownership of an Adobe license from CS3 or later. Kind of a weird decision to make this not a continual deal going into the future if you ask me. I understand the CS3 requirement though.

To answer some additional questions about current CC members:

Existing Creative Cloud members who wish to transition to this offer must own a previous version of Photoshop or Photoshop Extended, version CS3 or later (CS3.x, CS4, CS5.x, or CS6).

If you meet this qualification, how you transition will depend on the type of membership you have:

Photoshop CC single-app members will be automatically transitioned to this new program, with its additional benefits and lower ongoing price.

Creative Cloud complete members should contact Adobe Customer Service to discuss transitioning to this new offer.

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118 Comments

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Jaron Schneider's picture

Good question Ted. I don't know the answer to that.

Jaron Schneider's picture

Got more info. Post is updated.

My worry would be that if I decide later to drop my subscription, my developed photo library is held hostage. I would have to export everything or create sidecar files and then find another way to open them.

Do you mean your PSD files? Does other competing software not have the ability to read/convert? This is a real question as I don't know. If you had a perpetual license of CS4 for example and eventually you upgrade your O/S to one that CS4 doesn't work on, wouldn't you be as stuck? You'd have to stick to the old O/S as long as you could. Until the machine broke and the new machine didn't support it. A longer timeframe to be sure. But I would think competing software would be able to help you migrate your data/files.

I mean my rendered Lightroom files. LR takes your unaltered original files and applies the developments you make over the top of them. Then you export the developed photos as JPG, PSD, TIFF, or DNG.

If you lost the ability to open LR and render the developments you made on the original files, you've essentially lost your edited copies. You could export your entire library as edited photos, I suppose, but that seems excessive.

The only other option to get out of the lock-in would be to write all of your development metadata to sidecar files, which LR supports, then find another piece of software that can apply that metadata to originals.

But yes, as you point out, you would have the same problem if you stopped upgrading static versions too, though it would probably take years before you were in the situation, whereas with Adobe CC it's a month.

Would this help? http://www.youtube.com/watch?v=7R4HgOZ3oBc

while your Lightroom license is still active.

Yes, that makes the most sense. If you were going to let your subscription lapse, exporting everything as DNG would be wise.

So I am a CC subscriber and only have Photoshop. Am I correct that when this goes live, I'll be transitioned to the new structure automatically and have LR as well for $9.99 a month (instead of the $20.00 a month I'm currently paying?

That's how I read it. Hope so.

AND you were a CS3 or higher version legal user. Right ? I hope I'm wrong, that would be « n'importe quoi »

I became a legal user when I subscribed to CS6 before it became CC.

And with CS6 you lost the psd/raw preview and the picture packages. I went back to CS5.

Markus Hofstätter's picture

Is this just a promotional pricing for the first year, or will that price stay that low forever?

This sounds like some terms I could agree to, hold the fact that I have never owned PS.

Any way to get creative and buy CS3 for sincerely discounted price so I could qualify for this offer?

I have LR4, but not photoshop. So I am screwed out of it too? I wish they had a way to opt in at a discounted price, but I doubt they would. I'm not buying photoshop just to use the cloud at another monthly price. Too much money for my student income.

I just upgraded to LR5 last week too, I was kicking myself when I saw the headlines but came full circle when I realized you had to have purchased Cs3+ in the past. Whatevers. PSE 11 + LR5 really are all I need

Good point I always wondered why more people didn't just say you know PSE does it for me. I'm not familiar with the differences between them other than just photos and photos plus drawing stuff.

The one thing missing from PSE that I miss from PS is the Pen tool. If you want to make a custom shape, it is really tedious in PSE if you can even figure it out. Other than that, it is a pretty solid option for most people.

Thought it was a good deal... as a Lightroom user I have been looking at Photoshop CC to compliment my workflow with LR, but since you have to own CS3 or later to get the deal (and I don't), I will still end up buying Lightroom 5 (I own v.4) and spending the $20-30 per month for Photoshop... yikes.

Zach Sutton's picture

How have they proved where their loyalties lie? By despite losing over a billion dollars annually to piracy, they still haven't done anything major to stop it? By despite an art community bitching and moaning about people stealing their work, they still allow people to steal their hard work in programming?

Again, show me where Adobe is this evil corporation that is out to destroy the lives of artists everywhere. Sadly, that world only exists in your head.

Zach - I own CS6 Premium Production & Lightroom 5 legally, just fyi, but Adobe did NOT lose a billion last year, they actually set records in terms of revenue and profits.
You can read it on their annual report: http://www.adobe.com/aboutadobe/pressroom/pressreleases/201212/Q412Earni...

Zach Sutton's picture

In terms of piracy, they did. Over a billion dollars in potential Adobe revenue was pirated in Adobe software last year. Adobe is the one company in the world that loses more potential money in piracy than they make in sales annually.

It's not potential revenue if those pirates aren't willing to pay for the software. In an imaginary world where piracy is impossible, not all of those people would opt to buy the software. Thus, you can't just multiply the number of pirated copies by the MSRP to get some potential revenue loss.

In the real world, piracy is a natural force of the free market. It has an equilibrium point based on a product's desirability, accessibility (including price), and the risks involved in performing the piracy. If your product is excessively pirated, there's a chance that it's just not accessible, usually because it's overpriced.

Take music, for example. Music piracy in the US has decreased significantly, arguably largely because of the growth of digital services like Spotify that provide a ton of accessibility. Fewer people bother to pirate when it's cheap and easy to get music legally. And since 2003, digital music revenues have increased from $20mm to $4.2bn. http://mashable.com/2011/03/24/internet-music-piracy-study/

Another great example is video gaming. I don't have any studies to cite, but as a gamer, I know that Steam and pricing programs like the Indie Bundle make piracy look unappealing.

Adobe's products are overpriced. They should make their prices friendlier to retail consumers, especially because their operations are extremely scalable. They may make less per copy, but their total revenues will surely increase.

Zach Sutton's picture

Music piracy declined when monthly streaming services came into fruition and revolutionized the market. How is Spotify's business model any different from Adobes'?

In terms of overpriced, they're able to set the price because all of their competitors failed at innovation compared to Adobe. Also, this is a HUGE price cut to their normal pricing market...so how are you STILL not happy?

Music piracy declined because the convenience of streaming services overcame the benefits of piracy. Revolution had very little to do with it, especially since Napster revolutionized the industry in the opposite direction.

Sure, they're able to set the price. But until the price drops to a breakeven point with piracy benefits, pirates won't switch over. Subscriptions are subscriptions, but consider that $10/month at Spotify gives you access to over $10 million worth of songs. $40/month at Adobe gets you ~$800 of software.

Jason Ranalli's picture

Excellent responses DXLi...this is the truth.

"benefits of piracy" lets call a spade a spade here. Theft, robbing, steeling, breaking the law. you seem to talk about it as if it is just a fact, we have to stop thinking of it in terms of convenience and start calling people what they are, thieves

I'm not making any kind of moral statement about piracy. I'm just saying that people will pirate until the costs outweigh the benefits. Morality is just a component in the costs part of the equation.

But now that you mention it, do you really think there's no difference between piracy and robbery? Between downloading a copy of something and committing violent larceny?...

Not only that but the music industry said they will allow back ups to ipods, etc.

Great comparison with Spotify. The problem is value for money. People just don't feel that the Adobe products hold the value that Adobe claim.

And piracy -- c'mon. Piracy is one of the largest factors that have made Adobe to what it is. It is their greatest marketing tool since many (really zero) people would start to use apps that would cost $800+ and then create the need to use them for real as professionals.

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