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Now is a great time to pick up Canon cameras, lenses, and flashes, as the company has recently announced increased instant rebates continuing until April 1.

RØDE is bringing back its popular short film competition, My RØDE Reel, for its fourth year, with a larger prize pool and more chances to win. With amazing prizes from over 20 of the biggest companies in the industry and talented judges like Philip Bloom, this competition has quickly become one of if not the largest for short films.

Looping videos without any noticeable sign of a start or end adds so much production value to your work. The cool thing is this technique only requires Photoshop and is so simple you'll be kicking yourself for not knowing how.  

Sigma is showing no signs of slowing down. As their line of unique and high-quality lenses continues to expand at an explosive rate, it appears they'll be adding a lens almost every photographer should own later this year: the 70-200mm f/2.8.

Canon has developed a 2/3" sensor with a global shutter and high dynamic range, helping to pave the way toward future generations of video cameras.

A mirror-filled room full of glowing fiberglass pumpkins reopened to the public on Tuesday after a visitor destroyed one of the sculptures in what several news reports described as a selfie-attempt gone wrong.

In what may be the first case of a drone pilot receiving jail time for a crash, a Seattle man has been sentenced to 30 days for a 2015 crash that knocked a woman unconscious. 

Crossover tech-heads will rejoice when they hear about this one. In addition to their BMW coffee maker, their 80-inch Corvette LED TV, and their Mercedes-Benz umbrella, they can now add a Porsche laptop computer to their collection. Really.

Hasselblad was the first to follow Pentax's lead with a smaller, more manageable, and more affordable medium-format system; except in the case of the X1D, the company was also the first with a mirrorless medium-format system for the modern era. Today, the X1D is still the most compact medium-format digital camera you can get, and Hasselblad just announced four new lenses for the system.

A marriage between James Bond and Inspire 2 has taken place. It's not your usual vacation drone. It's an industrial machine that, in terms of artistry, may only work for badass artists.

Most of the new portable flash units released in the past few years have been 200-600Ws strobes. Not many manufacturers decided to bet on powerful packs. They seem to focus heavily on HS, HSS, TTL, or simply lighter units instead. However, there are photographers who require power and Elinchrom listened to them. The ELB 1200 is not without reminding us of the aging Ranger RX, but they only share the power output, the brand name, and very few features. The Elinchrom ELB 1200 is a new product in itself and one that action photographers will love without a doubt.

Mainland China-based Godox Photo Equipment (also sold under FlashPoint in the United States) announced the latest in their series of challengers to the dominant flash makers, the Wistro Pocket Flash AD200. As with the other units in the series, the AD360 and AD600, the AD200 offers stable color temperature across all power levels and fast recycle times. It packs 200 Ws of power, which makes it significantly more powerful than any unit in its size or price range. Perhaps the most interesting feature, however, is the dual flash heads (more on that after the jump).

The video world is changing. If you thought you'd never be able to have a cinema lens because you couldn't afford it, think again, because Fujifilm just released their Fujinon MK 18-55mm T2.9 zoom glass. It will surprise you with its features and price tag.

Earlier this week Sony announced that they will be debuting the world's fastest SD cards with amazing read and write speeds of 300 MB/s and 299 MB/s, respectively. Not only do the new SF-G series cards claim to be the fastest currently on the market, they are also backed by Sony’s File Rescue software which is a simple data recovery software that you can use free of charge.

If you love using a drone, then you might want to watch this video from behind the sofa as one is caught then destroyed by a pack of tigers. Tigers: 1, Drone: 0.

Technology has been responsible for some of the greatest advancements in human history, but is it poised to take your job? If you photograph fashion for catalogs or online retailers, the new robotic studio launched by StyleShoots might do just that.

As many people are aware, DJI pretty much owns the market in aerial drone photography for both personal and professional uses. Though the world of drone manufacturers is actually far more diverse than many might think, one brand, Yuneec, caught my eye and has become a favorite since I have been flying their Typhoon H. It's exciting to know they are releasing two new drones, the H920 and H520.

Following Sigma's announcement this morning of four new lenses, Zeiss slashed prices by up to nearly $1,000 on three of their popular full-frame lenses — all without even knowing the price Sigma will charge for its new lenses.

Developing your own film might be the cheaper (and more amusing) way to go, but with all the preparation and lab space required, that simply hasn't always the best option. Ars-Imago's Lab-Box hopes to solve these problems in a small, light-proof container that enables you to develop your own film at home or even while traveling – yes, it's that easy and compact. The best part: it's not all that expensive, either.

Today is the day that Sigma fills out its Art-series lens lineup to offer what could easily be considered everything you'd really need since its most recent release of the 85mm f/1.4 Art. Four new full-frame lenses cover the gamut from an ultra-wide, ultra-fast 14mm f/1.8 Art, a similarly fast 135mm f/1.8 Art portrait lens, to the wedding photographer's favorite 24-70mm f/2.8 Art and sports shooter's 100-400mm f/5-6.3 Contemporary "compact" super-zoom. If you've been waiting for that next Sigma lens, odds are it's one of these.

A French photographer who runs various experiments for his YouTube channel collaborated with one of his peers in order to create a DIY UV lighting setup to expose what our skin looks like when different, everyday cosmetics are applied.

Nikon recently released a set of reports detailing severe financial difficulties for the camera company. As a result, they will be cancelling the release of a new line of premium compact cameras and the company will undergo major restructuring in an attempt to make it profitable again.

TTL, HS, and HSS have pretty much become a standard across the flash industry today. Every manufacturer is releasing new units on a regular basis with more features than any photographer could ask for or even need in. Following the trend, Nissin just announced a new TTL transmitter, the Air10s.

Have you ever thought: "I have some cardboard lying around, I bet I could make that into an instant camera"? No? Then you're not Oleg Khalip and his team of cardboard camera constructors. They launched the Jollylook, a vintage-folder looking camera on Kickstarter on January 31, and it has already beaten its modest $15,000 goal by over $200,000.

The third annual New York City Drone Film Festival will be held on March 17–19, 2017. The Festival will consist of aerial cinematography seminars, beginner/intermediate/master classes, Day of Drones at the Liberty Science Center, drone expos, flight demonstrations, drone building programs, FPV racing, and last but not least, a red carpet event and film screening.