Although I've been shooting weddings for years, I've always done bridal portraits as a "day of" service. In Colorado, there wasn't much of a market for bridal portraits before the big day. Now that I've moved to North Carolina, it's an entirely different ballgame! Pre-wedding portraits are big business down South. So, how can you separate yourself from the pack? Well for starters, take advantage of the fact that you now have one resource that isn't on your side on the actual wedding day: time.
On wedding days, you're frequently bouncing around between places, shooting candids here, details there, bridal parties, formals, etc. Frequently, you just don't have as much time as you'd like to do a well thought-out and lit bridal portrait. When you have the ability to shoot the bride beforehand, it's much easier to think about lighting, location, and even having a styling team there to make your job easier! Having hair and makeup on set with you can be a Godsend when it comes to making sure all the little details are just right. When your bride has been running around half the day, you can almost guarantee that her makeup and hair aren't going to be looking fresh.
Styling Your Shoot
First things first, unless you're really good at styling, get some help. For the styled shoot in these photos, I had a great team of professionals helping that made my job as a photographer much, much easier. Don't take on more work than you need to. Also, don't assume that your bride will balk at paying for the services. Either that or roll the stylists into your bridal portrait costs. Your retouching time goes down as well as your stress. It's worth the extra cost. Trust me.
Because you're not attached to the day-of venue, you're free to get more creative with the theme of the portrait. It doesn't have to be: "find a pretty, out of the way place and take a nice portrait." For this shoot, we found an events venue, Durham Fruit, that had a lot of amazing rooms and art installations. Try to shy away from a plain white or gray backdrop if you can. For this shoot, we went for a speakeasy feel with vintage jewelry, hairstyle, and dress. Of course, your bride may already have a dress picked out, so adjust your theme and locale accordingly.
On the day of, the last thing you have time for is setting up multi-light sets, but separate shoots afford you more flexibility in the lighting department. You can make multi-light setups to your heart's content if that's your thing! Now's the time to flex those lighting muscles. If you're a natural light shooter, that's fine too! You no longer have to shoot when it's convenient for the schedule. You can schedule magic hour shoots, postpone for rain, and otherwise adjust your timing to when it's most beneficial for the conditions to make your light great.
Bridal Shoots? What Are Those?
Alright, so all that's fine and good, but what about those of you that don't live in locales where bridal shoots are a thing? You can definitely still think outside the box with your bride on the day of. First off, try to schedule your bridal portrait towards the beginning of the day so that her makeup and hair will still be close to fresh. Coordinate with her stylists and or/planner to schedule out some time to do something on location and away from the guests, groom, bride, mom, etc. If you schedule it early enough, your stylists still have time to touch up the makeup post-shoot. Communication with the stylists is key here so that they know what you're up to and don't leave. Work with the team and not against them.
Location-wise, get to your venue early enough to scout out a portrait site. Get the lay of the land so that you know when everyone is arriving and how much time you'll have and when. Don't be that clueless photographer who shows up right when they're supposed to be shooting and has to fly by the seat of their pants the whole day.
Be Positive and Preemptive
Don't spring the idea of a portrait on your team at the last minute. Whether day of or pre-wedding, planning, no matter how much, goes a long way toward keeping everyone happy. If your bride has it in her timeline, she's much more likely to be happy about the idea of getting her portrait taken. She will also take greater care with her appearance the day of and be more likely to show up camera-ready. Make the shoot all about making sure she gets photos of her looking her best before the day gets stressful. Trust me, she and her team put a lot of effort into getting her appearance just right. Helping her to document it at its full glory is a good thing.
I'd also like to give a big thanks to my team for this shoot:
Venue: Durham Fruit
Florals: Blissful Celebrations
Jewelry: Styled By Markie
Makeup: Theresa Burden Makeup Artistry
What other ideas do you all have for keeping bridal portraits fresh and interesting, either beforehand or not?