Is the Nikon D850 for Men Only?

Is the Nikon D850 for Men Only?

The Nikon D850 is quite the beast of a camera. It holds a massive 45.7-megapixel full-frame sensor that can record 4k video and create 8k time-lapses. It can shoot at a blazing fast seven frames per second and has an enormous 51 image buffer when shooting 14-bit raw images. The focus speed is insanely fast, deadly accurate, and offers 153 focus points with 130% more frame coverage than the older Nikon D810. The only problem with such an amazing monster of a camera is that Nikon thinks it’s too much for women to handle.

I know what you are thinking. No way Nikon would ever make such a claim. It seems absurd that only men could handle the D850. I myself can think of a large number of women photographers that would be more than capable of producing spectacular images with any camera, let alone this camera. But when Nikon created a team of 32 professional photographers to be the faces of the Nikon D850, they didn't choose a single woman photographer.

When building a list of 32 photographers, you basically have to go out of your way to not include a single woman. The problem here though is not just with Nikon, but instead with the entire photo industry. Brand ambassadors are filled with mostly men and entire conferences are filled with only male speakers. It would seem that the majority of photographers are men or maybe it's just too hard to find a woman that's not busy cooking and cleaning. 

Or is it feasible that the D850 is in fact for men only and Nikon plans to release a pink and sparkly D850w for women to use?

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258 Comments

Speak for yourself.

I said "many men," not all men.

Oh shut the fuck up. You are a classic white male broflake; even bringing up sexism triggers you. Women calling out the biases against them in the industry isn't them being reversed sexist you complete and utter fuck. Could you be more triggered by reality? When do you think pointing out the oppression of other somehow oppresses you, then you need to reevaluate your own privilege.

You use foul language and call me names and I'm the one that's triggered?

"When do you think pointing out the oppression of other somehow oppresses you, .."

When the so-called oppressed become the oppressors.

Kari Bedford's picture

Hey Bob! Is there anything that demonstrates sexism toward women that is safe from dudes like you? There are no women represented in this camera gear test...and you are making this about you. Classic.

You missed where I wrote elsewhere that I support the criticism towards Nikon.

This is a forum. Forums are where people share their views and opinions. You have shared yours, and the lady that insulted me shared hers. I have shared mine, and others have shared similar views to mine, and yours. Besides the personal attacks, all is well and as it should be. Communication is a great thing. My goal now is to eventually make you smile when you read something I write.

Why didn't they? Why didnt they choose a few women to test it out? I'm reading a bunch of comments saying this is bs and nonsense, but it's a legit question. Being on the marketing team is not the same as being part of these chosen few and the deflection is insulting. Is it coincidence the majorty of this comes from men? Why would you not want to see some variation of photographers? Might even learn about one you weren't previously aware of. I hope, as a user, Nikon has an answer.

Katrina Hannemann's picture

I think an article on white male fragility may be called for. In an industry that already struggles with ego and lack of ability to take critique without it being taken as a personal attack, it is time to start a real dialogue about how toxic this industry is and exclusionary to women and people of color.

ALL of the big businesses that sell to photographers needs to get a Chief Diversity Officer on board to combat this. Bonus, it will increase sales and has great PR optics. win/win

Kari Bedford's picture

HONESTLY! I mean -- what exactly is the threat to men when another man points out inequality? Why do these dudes get more bent out of shape by an ARTICLE about sexism than sexism itself? How can anyone look at a group of 32 male photographers and not see that it's a wee bit off-balance? It boggles the mind. And it's CERTAINLY not unique to Nikon. Google "100 best new photographers" and notice how hard it is to find women included....unless it's a list of "women photographers." Sidenote: you never see an article like "100 best male photographer today." Why? BECAUSE IT GOES WITHOUT SAYING. And that's irritating. The industry has been changing for the 18 years I've been a photographer. There are SO many women in photography now. Why is this so hard to understand??

Yes there are many, many women in photography now 'in the US'. In all my photo courses and seminars I was in the minority. None of this is relevant though as it has nothing to do with Nikon or Canon selecting their representatives in another region which is in most ways still extremely backwards when it comes to gender equality. You just can't apply the same expectations and ridicule a company for what is likely a reflection of the industry rather than as a result of their selection process. I'd say a more valid question is why are there likely so few pro female photographers using Nikon to choose from? Nikon seems to do better than other manufacturers in the US/EU so a) Nikon marketing managers are particularly sexist in Asia or b) there just aren't that many.

As a corrollary, when I hired staff for my team in NY/Chicago I always had a decent number of female applicants and overall the better candidates tended to be women. When I moved to London, I got virtually no applications from women for similar roles at the same company. In checking across the industry this was actually normal. I ended up hiring all men in the end. Was I biased? Not at all, yet had I needed to create a PowerPoint sheet of all the hires, in the context of this Nikon brouhaha I would likely be labelled sexist, which was not been the case. A shame yes, but I'm not in a position to change this pattern and in this case neither is Nikon.

Katrina, trying to also play the race card is not helping your cause.

As for "male fragility," how many men's lives have been wrongly financially and judicially ruined by feminist empowered women?

Chief Diversity Officers are a ridiculous concept born out of the madness and lie of political correctness. Arguing for female representation in this case when there are obviously female professional photographers in that oart of the word is something totally different than mandating diversity. No one should be pressured to do any job or work in any industry just because of their sex. That is sexist.

Ted Nghiem's picture

Yes. Women who earn less than men, in the same job, are totally ruining men's financial gain. Yes. Women who are more likely not to get a photo assignment over a man, is totally ruining a man's ability to get assignments. </sarcasm>

The ruining I was referring to doesn't involve workplace politics; it involves simply saying "I do."

Kari Bedford's picture

I want to live in Bob's world -- where men are the oppressed minority. Just for a day.

You mean the world of men where this happens:

Where men are still expected to assume the burden of pursuit and rejection?

Where men are still expected to foot the bill for dates and trips.

Where men are expected to give at least flowers on Valentine's Day and men get nothing?

Where women in America initiate 70-80% of all divorces?

Where women disgustingly use sex as a tool to control and manipulate men?

Where men are automatically accused of being controlling for simply exercising the protective instinct that most male mammals have towards the female of their species?

Where divorced men are expected to support their ex-wives for even decades after the divorce?

Where women have the advantage when it comes to custody or even visitation rights regarding their children?

Where men are are judged more harshly in courts and in sentencing?

Where women think it's still OK to strike a man while a man should submit to that?

Where men are typically suspected of ulterior motives for simply being friendly and courteous?

Where women want equal rights when it comes to jobs but rarely volunteer to do the dangerous ones?

Where men are wrongly accused of being misogynist (who came up with that word?) when they equally chastise or even insult women in the same way they would insult other men?

Where men are expected to be able to read minds?

Shall I go on?

It's no wonder men die so much younger than women.

Kari Bedford's picture

The difference between you and me, Bob, is that I can recognize where the system favors women -- in a small handful of areas --
yes. Not in any MEANINGFUL ways, mind you. Most of what you listed is actually ROOTED in sexist bias (ie: that men can't be caregivers because it's not manly to raise your own children). You can't see that though -- because you aren't willing to recognize how many ways women get fucked. I can see how men get fucked. But I wouldn't hijack a post about men getting fucked to complain about how women have it worse.

You, Bob, are just an asshole.

And please. Dangerous jobs? I don't see men lining up to wipe asses in daycares either. There are some jobs that are just crappy jobs. Deal with it.

"Most of what you listed is actually ROOTED in sexist bias (ie: that men can't be caregivers because it's not manly to raise your own children)."

I only mentioned one thing regarding children, and this isn't the 50s.

The only widespread sexist bias I see today is from women towards men. It's just like the only widespread racism I see is black and brown people against white people. The madness and lie of political correctness is the cause of the gross overcorrection that then turned those into what they pretend to fight.

"You can't see that though -- because you aren't willing to recognize how many ways women get fucked."

I'm only willing to recognize logic, facts and the truth, not emotionally charged declarations and admonitions and insults, such as you calling me an "asshole."

"But I wouldn't hijack a post about men getting fucked to complain about how women have it worse."

You have the genders backwards, in this case. And yep, men have it worse. Feel free to dispute each item I mentioned. If you do, please try and keep a check on the insults. I have not personally insulted you and I don't intend to.

"And please. Dangerous jobs? I don't see men lining up to wipe asses in daycares either. There are some jobs that are just crappy jobs. Deal with it."

I was addressing dangerous jobs. When did wiping children's bottoms become a dangerous job?

Men are minority. That's a simple math fact.

Ben Perrin's picture

Yes let's be sexist and racist in one comment all whilst complaining about sexism within the industry. It's comments like these which puts me off your arguments completely. But it's ok to be sexist and racist when it suits your cause, right Katrina?

William Howell's picture

Hey you pipe down and make me a sammich!
JK

Anonymous's picture

One female ambassador? Come on..the whole thing is blatant sexism...great stuff Nikon..wake up..

Eduardo Francés's picture

After reading all the mysoginistic comments here, without doubt I can say: I hate the internet...

They have female versions of heavier things women can shoot with. Get with it Nikon!

Don't forget the pink hat.

When will Nikon, Sony, Fuji, & Sony get with the program? What will it take for women to be recognized in this industry?

When are male models gonna be more recognized and paid as well as female models?

sebastian gonzalez's picture

The portraits of the ambassadors are terrible. So many ambassadors for what?

REALLY Nikon????? I have been a Nikon user since 1981, I could have bought at least 2 more houses with the amount I have spent on Nikon gear and I KNOW MANY WOMEN that are the same as me. AWARD winning WOMEN Nikon users. Can SOMEONE at Nikon explain this to me?

Kara Counard's picture

Representation matters. Period. It is a disservice to everyone to not include equal representation. This was blatant exclusivity. And Nikon's reasoning was a slap in the face. It was their responsibility to get this right. I want to see all women, with a majority of women of color, in the next panel of creative professionals.

Daniel Lee's picture

Yikes! Really goes to show how much farther things need to go in Asia, the Middle East, and Africa.