Is the Nikon D850 for Men Only?

Is the Nikon D850 for Men Only?

The Nikon D850 is quite the beast of a camera. It holds a massive 45.7-megapixel full-frame sensor that can record 4k video and create 8k time-lapses. It can shoot at a blazing fast seven frames per second and has an enormous 51 image buffer when shooting 14-bit raw images. The focus speed is insanely fast, deadly accurate, and offers 153 focus points with 130% more frame coverage than the older Nikon D810. The only problem with such an amazing monster of a camera is that Nikon thinks it’s too much for women to handle.

I know what you are thinking. No way Nikon would ever make such a claim. It seems absurd that only men could handle the D850. I myself can think of a large number of women photographers that would be more than capable of producing spectacular images with any camera, let alone this camera. But when Nikon created a team of 32 professional photographers to be the faces of the Nikon D850, they didn't choose a single woman photographer.

When building a list of 32 photographers, you basically have to go out of your way to not include a single woman. The problem here though is not just with Nikon, but instead with the entire photo industry. Brand ambassadors are filled with mostly men and entire conferences are filled with only male speakers. It would seem that the majority of photographers are men or maybe it's just too hard to find a woman that's not busy cooking and cleaning. 

Or is it feasible that the D850 is in fact for men only and Nikon plans to release a pink and sparkly D850w for women to use?

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Previous comments

I've made my point clear enough.

BTW I suspect that the gene for trolling is also largely male-dominant. I bet that's one gene that women DON'T want to adopt! :-P

Amy Lynn Straub's picture

Please, Matthew, tell us more about the scientific and biological "fanboy/nerd" genetics that only men with man parts (and in your words only a tiny amount of women in the minority possess). Please, link us to the droves of scientific research you've done and studied on this biological sex driven "gear, nerd, numbers" gene. And before you say it's just obvious that men are more into that side of thing than women so it must be mostly biology, pause for a second in your entirely sexist and uneducated explanation of men and women and their interests, to educate yourself on the impact gender roles have on these types of phenomenons. We've got enough work to do make sure women are equally encouraged at a young age to get as excited about "nerdy" stuff as boys are without you spreading misinformation about fictional "biology driven interests."

No. If you've observed an identical trend of preferences between genders, then why not give your own personal account?

I never mentioned scientific research, because I only have my personal experience in meeting thousands of photographers.

Of course, if any and all proof is automatically disqualified as an "ingrained-from-birth gender role" ...then neither of us should bother.

I won't argue about the existence of gender roles, or the importance of raising your kids "gender-neutral". Obviously, if I ever have both a son and daughter, I'm not going to shove Barbies at my daughter while I buy my son a camera. I'll take both my kids on adventures in the outdoors, teach them both to climb trees, and probably try to teach them so much about cameras that they both tell me to give it a rest.

Similarly, I doubt that YOU are going to panic if you have a son who *doesn't* want to play with Barbies.

Clearly since I've gone and brought Barbie into the equation, this discussion is not going to get much further. All I'm saying is that some things are at least partly genetic. Partly. (BTW, I got the photography "gene" from my mother. Hah.)

Elan Govan's picture

Mathew, nothing personal here. My daughter figured out how to use a camera focus button before she was 5 years old...and I also know a 50 year man having difficulties with that very simple concept. For me it is all about access. Good early education and access to world class information does wonders for a child's development as a human being regardless of gender. Nothing super clever about pressing a shutter button that only man can master. It is simple as that.

At the very beginning of this discussion, I already said that there are many talented female photographers. That's clicking the shutter.

There's a difference between being very good at clicking the shutter, and obsessing over gear. I doubt your daughter trolls other photographers with exact DXO chart measurements.

Elan Govan's picture

Enjoy your photography.
more to add on this subject.

Yes, Asian countries are more male centric. We all knew that.

Try looking at the U.S site.

Crystal Johnson's picture

Oh yeah, soooo many women! A whole 7 out of 24.I suppose since they included 7 women to the 17 men they have it's fair?

Jared Wolfe's picture

Why are you so focused on the women? There are also no

Gender Queer
Gender Variant

7 women, 17 CIS males but literally dozens of other minorities not represented at ALL! We need so much more inclusion. Clearly Nikon is run by Nazi white supremacists. We must RESIST!

Crystal Johnson's picture

*golf clap* Nice super sarcastic shit spewing.

Anonymous's picture


Fair? What in life is fair? Why does life have to be fair? You didn't get the job because you're a woman, you didn't get the job because you're a white man. It happens. What is fair is anyone can set a goal and work their butt off to accomplish it. If I wanted to be an ambassador, I'd work on upping my photography game. I would study the ambassadors and see what they are photographing and teaching. I would hang out at the Nikon booth at conventions and try and make connections. I would try and get to know as many ambassadors personally and ask how they got there. I would try and teach at my local PPA events and camera store. And I bet a lot of people here aren't even Nikon Pros, it's so easy to be judge without any effort (and I admit, I'm judging this entire article and the comments from my computer...without knowing if anyone was personally discriminated against, though it doesn't sound like it by the comments)

Chuck Eggen's picture

Hear! Hear! Sick of whiners crying because they didn't get a trophy for participation. Call me what you will.. Thank you Lisa

Be ready called racist... ;)

It seems to be an industry problem, and Nikon actually appears to be doing better out of all the major brands (with Sony being the worst):
Sony -
50 Men
8 Women
14% Women, 86% Men

Canon -
32 Men
8 Women
20% Women, 80% Men

Nikon -
17 Men
7 Women
29% Women, 71% Men

Olympus -
10 Men
2 Women
20% Women, 80% Men

Michael Aubrey's picture

(wrong reply...)

Jon G's picture

@Ben, you're in denial. Casual (and occasionally overt) sexism in the industry is pervasive and obvious to anyone who cares to look.

I guess she missed picture day.

Elan Govan's picture

This article is total nonsense.

Kari Bedford's picture

Why? Because it doesn't affect you one way or the other?

Elan Govan's picture

Assume too much. D850 is an intellect piece of photographic kit, unfortunately I cannot say the same about the argument put forward by this article. What ever view I have, I will pass it on to Nikon....the right place for complaints.

Eduardo Francés's picture

Because your gender is represented 32 times?

Elan Govan's picture

By all means discuss that point intelligently. What has women being "too busy cooking and cleaning" has anything to do with it. And since Nikon's explanation is missing in this discussion, we are all left with the perception of the said photograph.

I spend 25 years raising these types of issues. Had this article been written by a woman, we would have had a different prospective.

"It is vital that we have women's voices heard on women's issues." British Member of Parliament.

As a woman photographer, I wholeheartedly agree with this! We are completely guessing at how the list was chosen and who was invited to participate and who declined. I personally would want to be chosen based on my ability, not my sex to make a quota.

It is not at all difficult to find amazing women photographers. Nikon chooses it's ambassadors - to suggest that there are not enough women to choose from, or that the very few that are are chosen are to fulfill a quota is all sorts of ridiculous. This is a conscious choice by this brand and other camera brands to be exclusionary.

Elan Govan's picture

same point as below....

Elan Govan's picture

A conscious choice implies a deliberate act. In the absence of direct information, one cannot be sure of this. We can only speculate.

Calling someone's views "ridiculous" is not helpful.

Mac MacDonald's picture

A sub 4-minute mile is for men only too.

R Dill's picture

and child bearing is for women only - does either of those make one gender better at testing a camera?
look female photographers. Cherry pick your information much?

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