Is the Nikon D850 for Men Only?

Is the Nikon D850 for Men Only?

The Nikon D850 is quite the beast of a camera. It holds a massive 45.7-megapixel full-frame sensor that can record 4k video and create 8k time-lapses. It can shoot at a blazing fast seven frames per second and has an enormous 51 image buffer when shooting 14-bit raw images. The focus speed is insanely fast, deadly accurate, and offers 153 focus points with 130% more frame coverage than the older Nikon D810. The only problem with such an amazing monster of a camera is that Nikon thinks it’s too much for women to handle.

I know what you are thinking. No way Nikon would ever make such a claim. It seems absurd that only men could handle the D850. I myself can think of a large number of women photographers that would be more than capable of producing spectacular images with any camera, let alone this camera. But when Nikon created a team of 32 professional photographers to be the faces of the Nikon D850, they didn't choose a single woman photographer.

When building a list of 32 photographers, you basically have to go out of your way to not include a single woman. The problem here though is not just with Nikon, but instead with the entire photo industry. Brand ambassadors are filled with mostly men and entire conferences are filled with only male speakers. It would seem that the majority of photographers are men or maybe it's just too hard to find a woman that's not busy cooking and cleaning. 

Or is it feasible that the D850 is in fact for men only and Nikon plans to release a pink and sparkly D850w for women to use?

Log in or register to post comments


Previous comments
Mac MacDonald's picture

Shame on Nikon! At least Fuji had a woman at the debut of their "Medium Format" camera. Oh, wait...she was a topless "model". Nevermind. Carry on.

Jason Vinson's picture

That's why I said, "The problem here though is not just with Nikon, but instead with the entire photo industry."

Thank you for writing this and making that comment.

I'm curious whether you consider this site to be part of that problem?

Many of the fstoppers "editor's picks" feature models more scantily clad than the one that got Fuji into trouble. The shots Fuji ambassador Wayne Johns took to demonstrate the GFX at that workshop would be really tame compared with the NSFW content found here.

JEFF Dietz's picture

nikon had women in the role out of the camera and in testing. So that isn't a fair statement. They just aren't in this group listed above

I find that comment interesting considering the photography you produce. Your gallery contains models in a similar state of undress, and from the look of it you run workshops with similar content to the one that caused so much anger when the GFX was demonstrated.

Would you turn down the opportunity to be an ambassador for a camera company, and refuse to demonstrate their new products, because of the "problematic/sexist" content of your own work?

Mac MacDonald's picture

I was being sarcastic. I'm totally fine with a woman, or man, agreeing to shoot in various states of undress.

Anonymous's picture

Anyway, looking at the photos below, it would hardly seem that this is the site to get all excited about women's rights. It's more about objectification....

Katrina Hannemann's picture

yeah, those silly women and their request for equality...

Katrina Hannemann's picture

awwww, here comes the self importance...wonder if we'll start playing mansplaining bingo soon...

Kari Bedford's picture

Don't worry, Bob. As soon as you learn what mansplaining is, you'll have an opportunity to enlighten us on that too.

Bruce Hochstetler's picture


Reads like clickbait to me especially as the group is focused on Asia, the Middle East and Africa - call me crazy however I suspect the pool of active professional female photographers is very low in those areas of the world - be careful not to apply the morals and social norms of one society to others. I'd say this is newsworthy in the US or Europe but the cold hard fact is that the context is different. The world isn't comprised of one homogenous group.

Overall, there are a number of Nikon ambassadors for other regions out there out there that are women and there are many representing the launch on panel discussions. I'm not sure this is a worthwhile story at this point. If it is, then why not look, for example, at the predominance of male photographers/female subjects on Fstoppers. Now that's possibly something closer to home to look into!

Kari Bedford's picture

"Those areas of the world" represent TWO SEPARATE CONTINENTS. How can you be serious? We aren't talking about Saudi Arabia. If you honestly think that the "cultures" of two ENTIRE continents = completely homogenous, you are incredibly ignorant.

How many Pro Nikon photographers from Nigeria do you know? How many are men and how many are women? Now compare that with the sheer number of Pro Nikon users from the UK, a country with 2/3 the population. What I think you are missing is that in many ways I am talking about Saudi Arabia. It is far from the only country that suppresses women. Having lived on four continents, 17 countries this is still endemic. I suspect that even in comparatively modern Japan, women are far from being represented equally in society. In my opinion this has a big impact on jobs such as photographers in terms of opportunities to be at the top of the field. To be clear, I'd much rather have as many Pro female photographers out there as possible as it's enriching to see things from different viewpoints. I just think this is less likely in most parts of the world outside the US/EU. Ok here's a bit of quick primary research. I just googled 'national geographic photographers' and at the top of the list of returns google lists 18 photographers. 15 men, 3 women. Shocking to see only three and while the list is obviously not exhaustive, this is an organisation which exists in a comparatively egalitarian environment. I'd say that in other regions, proportionally there are even fewer women in the field.

R Dill's picture

4 of the photographers are from Australia - are there no opportunities culturally for female photographers there?

As a proportion of Asia/Africa pro photographers? I'd have to check to see how many Nikon shooting female AP/NG photographers exist. Again, industrywide I'm just not seeing a huge surge of renowned female photographers shooting Nikon. Wish it were different and women like Ami Vitale are huge inspirations.

Maybe the tectonic shift away from NG/AP photo work to more lifestyle photography meant that Nikon missed a trick and isn't looking in the right places for their ambassadors.

Eduardo Francés's picture

So if they are from Asia and Middle east women don't deserve gender equality? Wow....

This has nothing to do with what people deserve. The fact is that you simply don't know what the overall pool of Nikon pro photographers looks like. Given the gender mix of Nikon ambassadors Inc other regions, it's a bit of a stretch to make a blanket statement about Nikon. Again, I'd prefer for there to be a good balance of photographers genderwise. My primary point is that the article doesn't even bother to mention the context of the region and one therefore assumes Nikon is only selecting photographers from a global pool.

As a proportion of the number of travelling pro photographers in Japan that are male it would make for an interesting statistic. Not sure Japan is the most egalitarian place in terms of equal opportunities...

JEFF Dietz's picture

quick leaps to judgement is much more fun though :).

ughhh these political posts are getting tiresome. please learn the difference between equality of opportunity and equality of outcome.

R Dill's picture

So, your premise is that women are inherently less qualified to evaluate a professional camera in a context like this (inequality of outcome)?

Katrina Hannemann's picture

no, apparently just not able to call people out on their shit.

PS when a white male sighs all alone with his computer, does it make a sound?

Kari Bedford's picture

Awwww. James has a sad. He has to read about sexism! Imagine how he would react if he actually had to live with it.

I'm just wondering what planet you live on.

More comments