Is the Nikon D850 for Men Only?

Is the Nikon D850 for Men Only?

The Nikon D850 is quite the beast of a camera. It holds a massive 45.7-megapixel full-frame sensor that can record 4k video and create 8k time-lapses. It can shoot at a blazing fast seven frames per second and has an enormous 51 image buffer when shooting 14-bit raw images. The focus speed is insanely fast, deadly accurate, and offers 153 focus points with 130% more frame coverage than the older Nikon D810. The only problem with such an amazing monster of a camera is that Nikon thinks it’s too much for women to handle.

I know what you are thinking. No way Nikon would ever make such a claim. It seems absurd that only men could handle the D850. I myself can think of a large number of women photographers that would be more than capable of producing spectacular images with any camera, let alone this camera. But when Nikon created a team of 32 professional photographers to be the faces of the Nikon D850, they didn't choose a single woman photographer.

When building a list of 32 photographers, you basically have to go out of your way to not include a single woman. The problem here though is not just with Nikon, but instead with the entire photo industry. Brand ambassadors are filled with mostly men and entire conferences are filled with only male speakers. It would seem that the majority of photographers are men or maybe it's just too hard to find a woman that's not busy cooking and cleaning. 

Or is it feasible that the D850 is in fact for men only and Nikon plans to release a pink and sparkly D850w for women to use?

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Katrina Hannemann's picture

no, apparently just not able to call people out on their shit.

PS when a white male sighs all alone with his computer, does it make a sound?

Only on a Windows computer.

Kari Bedford's picture

Awwww. James has a sad. He has to read about sexism! Imagine how he would react if he actually had to live with it.

While I agree that there should have been some women representing you go way too far in suggesting that men don't live with sexism. In fact, I would say women are now far more sexist than men are. The sad thing is that women have been conditioned over the last few decades to think that sexism against men is OK.

Kari Bedford's picture

LOL!!! Okay.

Well, if you want to debate the topic I'm all ears.

I'm just wondering what planet you live on.

"ughhh these political posts are getting tiresome. please learn the difference between equality of opportunity and equality of outcome."

Amen! I whole heartedly agree!! There's no winning this argument though...even if the qualified pool was selected based on portfolio and resume, with no mention of who/sex of the photographer...if it wasn't 50% women, it would be sexist...And yes, I've worked in male dominated fields prior to photography, I was harassed and saw both men and women held back because of their sex/race with promotions. What I saw, (though I know it's not the all cases, but it did affect my personal feeling on the matter) was the persons who were least qualified for the positions, were the ones that filed a complaint when they didn't get the job, claiming either racism or sexism. The sad thing is, it leads to skepticism on the valid claims. This article is not a valid claim, there is not facts on what criteria was used to chose the team.

Jonathan Reid's picture

Quick, call the United Colours of Benetton ad execs!

Wow. SJW's are out of hand. I came here to learn about photography, instead I get armchair justice warriors looking for things to complain about. Kinda sexist in itself, seeing as how many of us wouldn't have trouble if it was 20 women, so he's just assuming women will care.
That's great. Get inside the mind of a woman. See how that works for you. Virtue signalling leftie social justice warriors. Ugh.

Lesley Brown's picture

Nope. Women don't care at all.

Jason Vinson's picture

Women do care. I didn't come up with this article on my own. It was brought to my attention by the countless posts and comments about this very subject in my Facebook feed and the comments on the Instagram posts linked here in the write-up.

Katrina Hannemann's picture

thank you so much for writing it and bringing more attention to this issue. Sorry it draws out the bro trolls. There is also a complete lack of interest in including more women speakers (that aren't a part of a husband/wife team) and speakers of color in this industry which has fostered and encouraged a disgusting level of misogynistic male photographers. we are SICK. OF. IT.

TImothy Tichy's picture

The issue here is that you (and everyone else) are complaining about an ad campaign in Asia, as if it has bearing or relevance here. It's as if you're being deliberately obtuse, just to have something to complain about.

R Dill's picture

Nikon is an international brand - this press release is in English and includes several photographers from Australia. They have not done a similar test (as far as I can tell - I've looked around) targeted at the US or Europe. The closest is that they have 4 global ambassadors (one of whom is a woman) talking about the D850. This big roll out test is clearly trying to show the versatility of the camera for a variety of genres.

Adam Milton's picture

I like how you start off by saying you don't want to bring politics into photography, but then continue to spew partisan nonsense. I'm not sure what is so difficult about debating the claims instead of resorting immediately to hyperbole and insults.

I haven't been to a ton of photo conferences, but I have seen a good balance of genders in terms of presenters in my limited experience, so I can't say that I would agree that conferences are completely male dominated. At the very least it strikes me as odd or maybe tone deaf to not include even a single woman. Not saying you need to be up in arms about it, but that doesn't seem the slightest bit off to you?

R Dill's picture

I would challenge you to show me a single example of a similar professional conference that has a majority women. I have not seen it happen, and that is the problem. This single example, while not ideal from a marketing or representation perspective (perhaps Nikon would benefit from the feedback of a wider swath of their users) could be considered a statistical anomaly. However, taken as a whole (the ratio of women to men for Nikons US ambassadors is less than 1/3, for example), then there isn't a different logical conclusion than to say that either women are less able than men at professional photography (in which case we will just disagree) OR that there is an inherent bias in the opportunities for women to get a place at this level of photography.

Katrina Hannemann's picture


R Dill's picture

yes, but that is a conference specifically for women. I'm talking about a similar professional conference or testing arena.

Katrina Hannemann's picture

isn't it so sad that that doesn't exist? women have to start and run their own kickass conference to ensure they are properly represented in the industry?

Be fair. Women start a lot of organizations simply because they don't want to be around men. It think women today are far more sexist than men.

Kari Bedford's picture

Lol!! I can't imagine why that is, Bob. If you felt like your life was in danger because half of the human race was more likely to rape or kill you, you might want to avoid them too. Women! So sexist!

The fact is the vast majority of men pose no threat to women. And if women are so concerned about the violent tendencies of men then what is causing them to get married or spend any time with men?

That's sad if you feeling about the male race is they are out to kill or rape you...

Bob and Lisa are perfect examples of subversive misogynists and gaslighters. You see, if a woman gets sexually assaulted, they are the first people to tell you that you should have taken basic precautions and that non-directly it is somehow your fault. You should have known better, you should not have put yourself in a dangerous situation, you should have not gotten so drunk so you didn't have control of yourself. Classic victim-blaming. And then, they're the kind of people to turn around and say well not all men are rapists!
Taking basic precautions and having logical fears about men--the most violent demographic in the world, statistically( be triggered all you want, its a fact), let alone sexist, makes you "over reacting".
But once you get assaulted or harassed surely there is something you could have done to improve your situation?

You can't win with people who have no logic nor common sense. You are both knee deep in rape culture and I would laugh heartily at your ignorance if it wasn't so sad and scary.

You speak of logic and common sense and yet I've already read two responses to my comments that contain neither. In fact, one of them was all about using foul language and calling me names and the other one was one sentence asking me what planet I live on.

I love logic and common sense, which is why I can debate subjects without resorting to foul language and personal insults, and I will do that right now.

"You see, if a woman gets sexually assaulted, they are the first people to tell you that you should have taken basic precautions and that non-directly it is somehow your fault."

What have I written that would make you believe that?

What's wrong with women taking "basic precautions" to better defend themselves? I often advise women to buy a gun so they can have a better chance at not being assaulted by a man. If a woman that refused to buy a gun gets sexually assaulted I wouldn't blame her being sexually assaulted. That's absurd. Of course that doesn't change the fact (remember, logic) that if she owned a gun her chances of not being assaulted would have improved dramatically. That fact doesn't make the man any less guilty.

"And then, they're the kind of people to turn around and say well not all men are rapists!"

The vast majority of men are not rapists!

One last thing. You mentioned the psychological term gaslighting, accusing me and Lisa of being gaslighters. The problem with you resorting to that ridiculous psychological term is that it then turns the discussion or debate into a discussion about the messenger. After that the message is no longer important. That's really convenient for the ones trying to avoid the message, and the truth, and it sure helps keep those psychiatrists in business. It's ad hominem nonsense, like your two previous posts to me.

To debate a subject logically one must stick to the message, not the messenger.

michael buehrle's picture

well at least they didn't take the group shot with an iPhone.

Jon G's picture

The snarky backlash in this comment thread is further evidence that this problem is deeply embedded in our culture, and that many men feel threatened by shifting demographics in the workplace. What's disappointing is that despite their reputation for being artistically inclined and inquisitive people, it would seem that photographers are not blessed with any greater sensitivity or self-awareness with respect to these issues than the layperson.

No, I think many men are simply uncomfortable and offended when women become not just that which they are complaining about, but much worse. In other words, aggressively sexist. That can be very dangerous today when the word of a woman often comes before the word of a man through the madness of political correctness.

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