We live in a gaming culture, where everything is marked with achievements, badges and trophies. Not only has this service been brought into video games everywhere, but websites such as reddit, eBay and various forums everywhere have a scoring and achievement system that encourages interactivity. It was only a matter of time until programs such as Photoshop got on board with this idea.
The concept is called gamification, which brings incentification into design by encouraging users to engage with the system, while learning the ins and outs of how it works. Adobe began implementing this service quietly into Photoshop and hopes to have it rolled out for its other services sometime soon.
The idea is simple, by having their users to compete on an educational level, Adobe is making learning the tools and features in Photoshop a fun experience. Equipped with badges to earn and a scoreboard, LevelUp hopes to encourage learning of its tools while introducing a competitive nature so popular in a gaming culture. Currently the badges and missions do not have any real value, but if we've learned anything from websites with karma systems, rewards are hardly important anyway.
While the amount of badges and missions are limited right now, one can only hope that Adobe will continue to introduce new lesson plans and badges to the system to make the chore of learning new techniques fun again.
LevelUp is a free plugin available from Adobe for Photoshop CC, and I know personally, I'm hoping it comes to other services like Illustrator and Premiere Pro very soon.