Tamron recently announced the development of a new 18-300 mm zoom lens which is notable for two claimed firsts: its first X-mount model and the first APS-C model produced as a superzoom. Why is this an important development for Fuji?
Articles written by Mike Smith
Fujifilm — the clue is in the name, except it isn't. Fuji was a behemoth in the film world, with Kodak its only rival. And then film went bust, and Kodak rapidly followed suit. Meanwhile, Fuji evaluated its business position and refocused principally around the healthcare sector and document management divisions. The architect of this remarkable turnaround was Chairman and CEO Shigetaka Komori. His retirement in March 2021 has precipitated changes that could have repercussions for its Imaging Solutions division.
If there is one type of news story that is a recurring theme in journalism it is the protest. Think "Tank Man", "The Burning Monk", or "Taking a Stand in Baton Rouge" (with Ieshia Evans). They stick in the memory, their iconographic status forming a peg from which we hang related memories. So why then are we more interested in riots as opposed to protests?
Notwithstanding problems with ramping back up production to pre-COVID levels, manufacturers have been generally optimistic about the emerging camera market as consumers start spending money that has been hoarded over periods of lockdown. Canon looks set to be the big beneficiary, but what about the other manufacturers?
Nikon's new Z fc has been widely praised for its return to retro styling and — indeed — taking the design cues of the much loved FE/FM series. It's one thing to make a retro camera, but it's quite another thing to sell it. So, who is it targeted at?
It is a truism that the rich and famous are early adopters of the latest technology. Given that photography was unleashed on the world in 1839, what is the earliest surviving photo of a US President?
Sony's not a camera company or at least hasn't been until relatively recently. Its heritage is as un-optical as any recent manufacturer can be and is certainly far removed from the heritage of the likes of Nikon, Canon, Leica, and Pentax. Yet, among the gravestones we see littering the photographic landscape, it seems likely that the A mount will soon join them, finally severing any link to the past. So, why wasn't the A mount Sony's future?
You take photos, you write books, you're published in weekly and monthly newspapers and magazines, and travel the world with the sole purpose of... traveling. You sound like one of the early social media influencers of the 2010s who was "living the dream," constantly on the road, distributing a drip of photos and articles to the travel-enthused general public. However, it's 1888, and your name is Frank Carpenter.
Leica pretty much took the world by storm with the 35mm camera, and manufacturers haven't looked back since. In the film and digital realms, 35mm has been the mainstay for any serious photographer, however, it is also true that those who wanted a little bit "more" went medium format. This tended to be the mark of certain professionals with a price tag to match. So, why then is Fuji capitalizing on a digital market that Pentax seemingly had at its feet?
Another day, another dollar. In Nikon's case, it wishes it had a whole load more dollars, as its annual financial report shows significant losses. So, is it making progress to get itself back on a level footing with Canon and Sony?
The film era was a cash cow, with cameras being high-precision instruments from specialist manufacturers and because they used film that needed developing and printing, a huge service sector that surrounded it. From the 1960s onward, the sector innovated and grew at breakneck speed. And then, it fell apart. Is that about to happen for digital?
The last year has been pretty dire for the camera industry, as the impact of COVID forced a general shutdown of manufacturing and sales outlets. As parts of the global economy have reopened, we have seen the shoots of revival start to spring up. Will the camera industry return to its 2019 pre-COVID levels?
Fuji's Instax line of products — the legacy of its film heyday — is successful. They've sold more than 50 million cameras, with 10 million alone in the 2019 business year. However, more than that, it's the financial powerhouse for its Imaging division, turning over twice as much money as its digital counterpart. It's strange to think that film is where the money is, but for Fuji, that is the case. So, why is it making digital cameras?
CIPA recently released February shipment figures for the camera industry, which paint a picture of mixed fortunes and a complex path ahead for manufacturers. This generally looks to be positive news for Sony and Canon but is a warning for Nikon and Pentax.
The Sony a1 has arrived and the Nikon Z 9 was recently been announced, so it's now Canon's turn to make an announcement about its forthcoming top-end camera, the R3. Last month, I compared Canon's then top-end R5 to Sony's and Nikon's offerings, commenting on the different strategic approaches of the three companies. Now that the R3 has arrived, what does it say about Canon's approach to the burgeoning mirrorless market, and what are the portents for Sony and Nikon?
It's a perplexing state of affairs: the DSLR as a product category is officially on life support now that more mirrorless cameras ship every year. Of what is left of the DSLR sector, Canon and Nikon hold a staggering 98% of it. So, why on Earth is Pentax releasing a flagship model?
It's not the famous Moulton Barn in Jackson Hole and those definitely aren't the Tetons rising majestically in the background, yet this image of a barn in Idaho is perhaps more impressive. Not because of what it is, but what it represents in the form of the Carol Highsmith Archive.
In an age of digital, of Instagram, Facebook, Twitter, and Snapchat; photos are de rigueur when it comes to promoting yourself. News is fast, which means if you want to get noticed, you need to be faster. The tool of choice is obviously the smartphone because it can take and deliver photos instantly. So, why on earth is an instant print desirable?
Three leading brands, three leading cameras (with two in shops), and three different approaches. Has Sony, Nikon, or Canon got the best strategic approach for grabbing the mirrorless market?