In every business, and every industry, a decision has to be made as to what value a certain product or service holds and what the consumer should be charged. As Wedding photographers, we are often blasted with the stigma of over charging for what “seems” to be an easy and enjoyable job that takes only one day to complete. Obviously we know how false that is, but how do we logically and honestly figure out how to price ourselves?
Articles written by Matt Kennedy
It's that time of year when we're gearing up for the shoots to come, and we're focused on making this the best year we've ever had. It's also that time of year where we can get rid of some of the distractions and clutter that slow us down every day. It's spring cleaning time! Here are what I consider the 5 most important things for you to start cleaning up right away so you can feel better about yourself and your business this week!
The brand new book from commercial photographer David Molnar "iPhone Only Photography" is FREE for the next week, so grab your free copy right away! I had an interview with David this week about the launch of his book and I was thrilled to hear his responses! This book is put together so well, and would be a great gift idea as well!
When is the last time you visited a website and thought that there were ways they could improve it so your user experience was better? Do you think it’s possible that the same is true for your website? Maybe you’re losing potential clients because of a small oversight in your website. Here’s how to find out…and it’s FREE!
Many photographers and business people would argue that branding is by far the most important aspect of your business, and in some cases even more important than the quality of your work. Now of course this becomes controversial really quickly, especially with us creatives, but it’s worth considering when it comes to establishing yourself in your market.
In just over a week this film has received well over 250,000 views on Vimeo and Youtube, and seems to be going viral on Facebook right now. Nathanael Matanick, also known as "Heschle", has pulled together an incredibly emotional story to bring awareness to the importance of the foster program, and the need for quality foster parents. Please dedicate 13 minutes of your day to watch this straight through without interruption, and I suggest in full screen mode.
For those of you who are new to PASS, and even those who have used it for quite a while, you may have come across an issue with uploading once or twice. Usually this issue is related to damaged images, faulty internet connections, or just unexplainable computer errors. There is a really quick fix for this problem, so I wanted to share this with you before you pulled ALL of your hair out!
The United Conference in Santa Barbara has just come to a close, and I am filled with inspiration, excitement and joy from the speakers and attendees. Everyone at the conference was so passionate about helping and serving each other, and our own communities and clients, it was contagious. I’ve come out of this week with a few things on my mind, and I want you to benefit from them as well, so here they are!
If you’re coming to WPPI for the first time, you’re in for a treat! A mind-blowing, feet-aching, swag-carrying treat! In order to get the most out of this years amazing lineup and extensive events selection, consider sharing and searching the hashtag #SpoilerAlertWPPI on Facebook, Instagram and Twitter!
If you know Katelyn James - you'll know that she has enormous talent, but more importantly, she has an enormous heart for photographers and her clients! Photographers from across the United States come to Richmond, Virginia to take advantage of her information filled, intimate workshops and coaching sessions. She is an expert in branding and building a community with her brides.
PASS has positioned itself as a leader in the image storage and delivery market since the beginning of digital delivery. With the launch of the Shoot and Share business model, the team has quickly created a product that both photographers and their clients have been asking for. The new PASS mobile app is sure to bring even more joy to those photographers and clients!
Have you ever setup a meeting with a potential client, only to find out close to the meeting date that they’ve booked with someone else? If only you could have found a way to be in the same place at the same time as them to make the meeting happen earlier, they could have seen that you are clearly the better choice. With Skype and FaceTime you have that ability, and you should use it!
Being an avid iPhone shooter myself, I'm always looking for more ways to make my images better without adding the computer to the process. In this quick video tutorial, David Molnar shows you how to use the app TouchReTouch to clone out distracting spots in your iPhone and Android phone photos.
If you’re a checklist kind of person and you want to know what you’ve already done and what’s next, then Terminl is the product for you! All of your progress is tracked and accessible from wherever you are through this new online system. This complete workflow management system is just as slick as it is useful.
When it comes to marketing yourself, there’s no better time than on the job. There’s also no worse time to be slacking off and looking like you’re not working. This tip will kill two birds with one stone, giving a huge benefit to the couple and their guests, as well as bringing in great leads and spreading your name.
If there’s one thing we know about the Holiday Season, it’s that diamond rings seem to be a popular gift! These few weeks usually end up being the highest proposal time of the year, quickly followed by Valentines day only just over a month away. This means that there are thousands of people around the world, and in your area that are looking for a photographer. How do you make sure they can find you?
Most of us have run into a situation where we find ourselves scrambling to recover files from a flash memory card, or a hard drive. I’ve found myself running into this issue a few times in my career, and it’s something that comes when you least expect it, and always when you’re in a rush! When you are in that predicament, relax and get Data Rescue to help you out, but don't shoot over those files!
Sometimes the one thing holding us back from bigger and better things is actually ourselves. Yes you CAN do everything, but SHOULD you? Many successful photographers have found ways that they can specialize their jobs within their own businesses so that they can do what they love and do best, and outsource the rest.
Sleep Cycle is an amazing app that helps you to get the best out of your morning by waking you up at the right time during your sleep cycle. Using a standard alarm clock is like a lottery every morning, if it wakes you up in a light sleep you win, if it wakes you up in a deep sleep you, and everyone around you, lose!
There are more than a few ways to go about advertising on Facebook, and with Facebook’s increased attention to paid advertising you need to know what you’re spending your money on. Here are the 3 best ways to advertise on Facebook that you want to make sure you’re doing.