Cosmopolitan Magazine has released its July issues and they all have one thing in common; Katy Perry. She will be gracing the covers of all 62 international editions of the magazine making her the magazine's first ever global cover star. No doubt that this is a landmark achievement for Katy Perry but is it also a clever strategy to further cut costs by the magazine industry?
One of the biggest frustrations any new professional photographer has is obtaining clients. I’m going to assume that at this point you have sufficiently nailed down your technique, you’ve built up a decent portfolio, and you have a website that is easy to navigate and shows off your work. So why are you not getting replies from your prospective clients? Well the answer may have NOTHING to do with your photography.
Commercial shoots are often complex creatures that take a lot of planning and prep work. You'll need the help of your peers to pull off many of the concepts your clients demand and you will need to keep your wits about you as you try to squeeze the entire process into the fast paced deadlines of the business world. I'd like to offer you all some tips and insight on how I like to tackle this process.
The iconic Windows XP wallpaper "Bliss" is widely considered to be the world's most viewed image. Though most of us are familiar with the beautiful image that has graced our computers at one point or another, not many are familiar with the story of how it came to be, and fewer yet that it is in fact a real image captured on film! Photographer Charles O'Rear shares with us the story behind how he created the image with nothing more than his Mamiya RZ67 and a roll of Fuji Film.
A while ago I wrote an article summarizing some of the key tools which are required when shooting apparel for commercial clients. That article served it's purpose to demonstrate the vast number of supporting tools we use on a daily basis, but the magic really happens when we roll out the lights. Today I would like to show you some of the considerations you need to take when lighting clothing for your clients.
In the competitive world of social media experiments it seems companies are coming up with all sorts of tactics to build brand loyalty and interaction. Fashion designer Marc Jacobs is no stranger to the social media game. Earlier this year Marc Jacobs launched a pop-up shop that would trade free gifts in exchange for your tweets, likes, follows, and instagram pictures. Now Marc Jacobs is back with a new proposition. Tag your picture with the handle #CastMeMarc and you could be the new face of Marc by Marc Jacobs.
IMGembed is a new service designed to help photographers with attribution, tracking and monetizing the online usage of their images. Launched in beta at last years SXSW to an overwhelming response, today IMGembed is rolling out their official version 1.0! Could this be the future of ethical online image use?
Most marketing guides and strategies have us focusing on the direct approach to obtaining clients. We try and find short cuts and clever tactics to steal the attention from our competitors. Sometimes it is worth considering the long road as it is often less travelled and will ultimately lead you to the same destination. Tap into the power of the support system.
Our dreams are often wildly confusing with imagery many of us don't understand and memories which seem to fade the instant our eyes open. Photographer Nicolas Bruno suffers from a condition called sleep paralysis which keeps him in a halfway state between being asleep and being awake. Through his incredible and haunting images Nicolas Bruno recreates the experiences from his dreamscape. This week we interview him to get a better idea of the struggle and the process behind his art.
Daniel Arnold may already be known to some of you. With over 30,000 followers on Instagram he has certainly built an audience for his work. He has even been called the best photographer on Instagram...after his account was shutdown when he uploaded a topless photo of sunbathers one fateful day. Arnold has since returned and it seems his plans for notoriety on Instagram may have hit a new high when it was reported he made $15,000 in a single day using the platform.
Perhaps police stations should consider issuing model release forms along with standard booking procedure, as it appears a mother of four who was arrested for a DUI back in 2010 is now suing a background check website for illegally using her mugshot. The woman claims countless websites have branded her a "hot convict" and have destroyed her peace of mind.
They are out there. Lurking in the shadows and deep recesses of the internet where common sense is not welcome and logic has yet to be invented. I am speaking of course about every small business owner’s worst nightmare. The potential client that has no potential. Nothing I had encountered before could prepare me for the hilarious email I received one fine Monday morning.
As far as digital products from Pentax go, the 645D Medium Format has always been the king of the hill for the company. Fans of Pentax, such as myself, have been anxiously awaiting an update to the original digital medium format offering from Pentax which was released nearly 4 years ago in 2010. Nipping at the heels of the recent Hasselblad and Phase One CMOS Medium Format announcements it appears Pentax finally has its own Medium Format announcement to make... and a 50MP CMOS no less.
I recently came upon an exhibit entitled “Faces In The Crowd” by photographer Alex Prager and it really got me thinking. Not about the creativity, the concept, or the message. I wasn’t even thinking about any of the technical aspects that would have gone into creating these images. As my eyes wandered across the sea of people represented in her images I had but one thought in my mind; it took one amazing director to pull this off.
A while ago we wrote about the Kickstarter project aimed at bringing the historic Petzval Lens to modern day 35mm DSLRs. Shortly after another Kickstarter was launched to bring this Petzval to the medium format crowd. While off the shelf options such as these can appeal to the masses there remain a few inventive photographers such as Dr. Dirk HR Spennemann who prefer to mix their passion for photography and history with some good old ingenuity to bring us a project simply called "The Antique Camera Simulator".
Demanding anything is a scary notion but the trend towards social and global responsibility is growing in 2014, and having the right voice and attitude can result in elevating your brand. As we enter the New Year it is no longer enough to make separate personal and professional goals. The distinction between the two is blurring for many businesses as the global marketplace looks towards feel good solutions. How can you be part of the change?
There are many hurdles that a new photographer tries to overcome early in his or her career, one of which is simply that we don’t have the funding and massive budgets that some of our more well established peers might have. When it comes to choosing a location for our photo shoots we often find ourselves restricted. Here are 7 places you can shoot on a budget!
A group of conservators restoring one of the century old supply depots established by Robert Falcon Scott during his expedition to the South Pole found more than they bargained for. In the corner of one of the huts lay a solid block of ice containing 22 negatives that have been quite well preserved for an entire century.
Tired of hunting for budgets as if they were unicorns? A few weeks ago I wrapped up our commercial pricing guide which is a great reference IF you can get a paying client. As many of us know, sadly, that can be a pretty big IF. Here are a few strategies to help you turn a client with no budget into a winner!
In the last segment of our commercial pricing guide we will tackle the least talked about and most misunderstood portion of your invoice; the licensing fees. I will go over what they are, why you should be using them, and my preferred method for calculating them no matter who my client is!
