Articles written by Peter House

Remember that time you planned a business and it worked out perfectly? Neither do I. Starting a business, any business, is a daunting task. The reality however is that most of us overcomplicate the starting process and do some severe damage to our business before it ever takes off. Let’s put things into a bit of perspective.

Johnson and Johnson has recently released a new app called "Donate A Photo" with a rather simple premise. For every photo you upload the company will donate a dollar towards a charity of your choice. Now you can turn all those selfies and pictures of your cat into donations that help make the world a better place.

We have all been there at one point or another. The thought of picking up a camera and having to take more pictures seems less than appealing. Shooting the same thing over and over, dealing with frustrating clients, or simply not getting the results you had hoped for. All these things can take a toll on your mental state and will eventually translate into feelings of disdain towards your passion. It might feel like you need a miracle to find your passion again, but here are four things which have worked for me, and maybe they can work for you as well!

Over the years Yongnuo has built quite a reputation as an affordable and competitive product to the big names. Now nearly a year after their last trigger update, Yongnuo is announcing its latest version the RF605 trigger, which comes with some nice features that may pursuade you to upgrade if you are holding on to the old versions.

Finding clients is a challenge all by itself so when we are fortunate enough to have some in our corner it is a natural reaction for us to go above and beyond the call of duty to keep them happy. While this is admirable from a customer service point of view it is not always feasible to say yes to every request. Here is how I have learned to overcome my fear of saying “no” to a client.

A few days ago Apple released a new promo video titled "Perspective" which aims to send the message that Apple sees things differently. In an ironic twist, band OK Go is claiming that Apple has stolen the concept from their recent music video "The Writing's On The Wall".

Quitting gets a bad rap. There is a certain stigma attached to the quitter as if they have somehow failed. We offer them compassion instead of congratulations. We imagine they are haunted by countless "what if's" and regrets. We muse that perhaps there were circumstances beyond their control. What if I told you that quitting can be the ultimate form of regaining direction and control in your life?

Dave Hill and crew have put together a behind the scenes documentary video to showcase their latest collaboration with Fiat for a unique four concept ad in Vanity Fair. Watch as they break down the concepts and show you in detail the amount of work and production that went into each image!

Most of us approach our pricing with some apprehension and anxiety. It is a topic of much discussion and debate among creative professionals, but with a little ingenuity, you can break away from boring pricing and use it in a way that will excite your client and build a brand identity!