I think the only thing that has changed photography more than the invention of digital cameras is the ever-growing involvement of photography and social media. Sites like Instagram, Twitter, and Tumblr are the perfect platforms for sharing not only your work, but also behind-the-scenes images and other content that draws interest towards your brand. Today it is easier than ever to take advantage of this. Not only have mobile apps changed the shape of the industry, but they have changed the way that photographers can work. Apps like Snapseed, VSCO, and Lightroom Mobile have made it possible for aspiring artists, or even those in a hurry, to create incredible content with relative ease.