I became a photographer because I love taking photos, and I’m fortunate enough to be one of those lucky few who gets paid to do what they love. That being said, when I got my start in this industry, I don’t think I could have anticipated just how much work was involved in running my own photography business. From taking and editing photos, to filing invoices, to professional networking, there’s no shortage to the number of items that fill my to do list each day.
With so much already on my plate, the last thing I want to do is spend an unnecessary amount of time on any task that takes away from what I want to be doing: taking photos. My work is my livelihood, and I need to be able to share it as soon as I create it — work begets work. To do this professionally and quickly, I use Format (http://format.com) for managing my online portfolio and presenting my work to potential clients.
I used to get outside help to create my personal websites from scratch, but whenever I wanted to change even the tiniest of details it would involve hours of work for very little return. If I wanted to simply update and image and its caption, I’d have to contact the designer directly, who would then have to connect to the FTP, upload the newest file, edit the website code by hand to update that single page, and then reupload all of the changes made. It was a long process that I’d have to repeat each time I needed to update my site; it was expensive, timeconsuming, and had no guarantees of immediate changes.
One of the biggest reasons I chose Format to host my online portfolio is because of how easy it is to use — I can change what I want, when I need to. The interface design and page management tools are extremely flexible and intuitive — I can customize all aspects of my portfolio with drag and drop options and preview the changes instantly. I’m able to get my portfolio website to look exactly the way I want in a matter of minutes, without touching a single line of code at all. Life is made easy.
With seamless mobile and tablet integration built right into my Format site, it’s easy to bring my portfolio wherever I want. I can email a link to my online portfolio to a potential client across the world, or meet them in person with my iPad in tow, and know that my images will look just as good no matter what device they’re being viewed on. When I’m updating my online portfolio, I can quickly toggle between the mobile, tablet, and desktop previews to make sure that what I’m seeing is what I want my audience to see.
When I’ve reached out to Format about helping me fine tune my site, it seems like there’s always someone available to answer my questions. I usually get a response and my issues resolved within 23 hours, which is about the amount of time I’m willing to work on any given task before I call it quits. I know, with confidence, that my website is always in good hands.
At the end of the day, having an online presence that’s professional, accessible, and looks good is best for business. My online portfolio lets me promote my work, provide some insight into the person behind the professional, and allow potential clients to contact me directly. Format doesn’t just support my images; it supports my career.
Visit www.markarbeit.com to see more of Mark Arbeit's work.