One of the most important things any photographer can do to push their career forward is to take on assignments that are beyond what they feel comfortable shooting. When Todd Rosenberg was approached by Sports Illustrated for a commemorative issue, he was asked to shoot 10 historic cars from the last century of the Indianapolis 500. The only problem was Todd had never photographed an automobile before in his life! Using advice given by car photographer Michael Furman, Todd built a large studio (which included a 10'x30' Chimera softbox) directly inside the auto museum. Check out this great interview conducted by PhotoShelter as Todd discusses how he organized the shoot as well as some business tips on how he got the client in the first place. Also check out all of the images on the Picade Indy 500 page.