Branding your photography business is the number one way to make your business stick out from the competition. Here are a few mistakes photographers make when they begin the branding process.
The most significant hurdle when running a photography business is booking more clients. If you feel like you’re in a “booking rut,” here are a few ways to help spread your brand awareness and book more photo clients.
Every few years we go through trends in wedding photography. The latest trend seems to be stylized photo shoots. Though stylized photo shoots are gorgeous and ripe with portfolio-worthy images, could they be hurting the industry?
Style Me Pretty, arguably one of the most influential websites in the wedding industry has announced today that the popular wedding inspiration website would be going dark permanently on April 30th. Here’s what we know.
Posing is an art and technique that must be honed. Many photographers may feel they're in a rut with posing or that their routine is lacking. Here are a few reasons why your posing may seem lackluster.
Blogging has always been a sore spot for photographers. After all, we didn’t become photographers to write, but instead, we became photographers to take photos. So why, then, is blogging necessary for a successful photography business?
When you run a photography business, client leads are everything. However, if you can’t get potential leads to respond to you, your business can flounder. Here are a few reasons why potential clients may not be getting back to you after they initially reach out.
Your “About Me” page is one of the single most powerful ways to define your brand, stand out from your competition, and make potential clients feel they can’t NOT hire you. So why, then, are you neglecting it? Here’s how to write a killer “About Me” page to capture more clients.
If you’re in a place right now where you’re unsure of your pricing, and you’re not booking as many clients as you’d like, it may be time to consider raising your pricing. Here’s why raising your photo package prices may help book more clients and make you love being a photographer more.
Have you ever wondered why some photographers have excellent photo-taking skills but can’t seem to get any business? Or perhaps you've noticed some photographers don’t seem to have adept technical skills but are getting a bunch of business. This may be why.
When we create something like a photo, one of the most painful experiences can be receiving negative criticism regarding our photography. However, positive criticism can be equally damaging (and sometimes more so). Here’s why.
Practicing photography as a hobby versus building a business upon your photography are two very different monsters. Running a successful photography business is what distinguishes a pro from an amateur. Without the proper preparations or knowledge, your budding photography business can quickly flounder. Here’s what you need to know if you’re thinking of turning your hobby into a professional business.
Pixellu is a startup known for making extraordinarily intuitive and time-saving software for professional photographers. A company started by photographers for photographers, Pixellu aims to help streamline the workflow of product delivery, effectively giving photographers back their time, while simultaneously adding value to the final product the photographer delivers.
Jahla Seppanen of The Manual, which touts itself as “The Essential Guide for Men,” recently published an interview with Elliot Clarke aka the “Apartment Bartender” with tips and tricks for taking great cocktail photos for one’s Instagram feed. Although the interview is aimed at casual photographers, there are a few useful nuggets of info for anyone wanting to improve their product or cocktail photography.
I remember when Facebook introduced their messenger service and how I mentally groaned at the idea of yet another way I’d have to keep up with correspondence. Heck, at times I even threw on my tinfoil hat and thought for sure that Facebook was spying on me through their messenger service. But, once I regained my composure and gave it a chance, I learned what many already knew: Facebook Messenger is quickly becoming the new email newsletter.
For anyone not familiar with Pete Souza, he is an incredible photojournalist whose prolific career includes being the photographer for not one, but two presidents (Barack Obama and Ronald Regan). In his tenure as President Obama’s photographer, he took over 1.9 million photos, all of which are currently stored in the National Archives. He recently sat down with the New York Times to discuss all the traveling he did as a presidential photographer and gave tips to those interested in improving their travel photography.
As photographers, we’ve all been frustrated at one time or another by rules or regulations set forth by popular locations or venues in an attempt to preserve, protect, and even seemingly limit photographers. Regardless of one’s personal feelings toward photo rules at favorite photo spots, one thing is certain: we need to follow the rules.
Whether you know it or not, psychology plays a big role in successful pricing strategies for both products and services. Our brains are wired to pick up on subtle cues when it comes to weighing the value of something. So how do we successfully price our photography services? Here are a few tips to help you restructure your pricing for a successful year.
Running a successful photography business presents many challenges. When a photographer goes from hobbyist to professional they quickly learn that there is much more to master other than being technically adept at their craft. From learning how to organize a business to discovering the many hats we wear as business owners, it quickly becomes apparent that there is much more to running a successful photography business other than simply picking up a camera and snapping some great shots.
One of the best steps you can take for yourself and your photography business is setting goals. Being intentional about setting time aside to write out all of your goals can be one of the most powerful business strategies for the upcoming year. Not only does goal-setting help to solidify where you’d like to see yourself and your photography in the future, it also helps to create a clear-cut business plan for the year ahead. If you’re feeling lost or aimless within your photography business, you may want to give goal-setting a try.
Adobe just released a delightful mini-documentary showcasing the work of award-winning Photojournalist Danny Wilcox Frazier. Frazier’s work is centralized on struggling rural communities and the families and stories within. He’s able to capture both the struggles of day-to-day life of underprivileged families while still documenting the successes of perseverance.
This year has been marked by a single hashtag: #MeToo. From Hollywood to the Oval Office, it seems that accusers are finding their voices and taking a stand for themselves and countless others who haven’t been able to speak out. Naturally, awareness of sexual harassment is coming to light in all industries, and the photography industry is no different.
In the wake of 2017’s only supermoon, which rose on December 3rd, NatureTTL has released a new video detailing to photographers how to plan for, and execute, a great moonrise or moonset landscape photo. For photographers wanting to branch out into a new type of photography, these tips are great for understanding how and when the moon will rise and set, and where to be to get that perfect shot.
If you’re just getting into product photography, it may seem a bit intimidating. There are many techniques and a seemingly endless list of equipment that many photographers feel is required to get professional looking product photography. The list changes depending on who you speak with. In reality, product photography can be done quite easily, and with minimal equipment, if you have the know-how.
You’ve honed your craft and brushed up on lighting and editing techniques. You’ve built a beautiful website and opened your door as a bonafide professional photographer. You’re ready for those client inquiries to start streaming in, and they do. Then you realize that some of your clients are a nightmare to deal with, while others become like new best friends. You may not know who your ideal client is, and you may not be marketing to them.
On December 14 the Federal Communications Commission will almost certainly be voting in favor of doing away with net neutrality. If you’re not familiar with net neutrality, check out this article we wrote earlier this year on the topic. It is the idea of a free and open Internet. As it stands right now, users are able to access the Internet freely, with no speed or data caps regardless of the websites they visit. If the plan the FCC is proposing passes (and it probably will in a three versus two vote), the Internet as we know it may well be on its way out.
I became interested in the collodion wet plate process (also called tintypes) after seeing a series of portraits of celebrities by photographer Victoria Will. The incredibly unique result of the wet plate process was extremely appealing to me, and I ended up diving head first into the world of collodion wet plate.
The process, which originated during the mid-1800s as a means of developing an easier alternative photo process, is a tricky one which requires careful planning in order to be successful.
Beyond a slick website and a professional logo, and even beyond your incredible photography, your brand is what matters to potential clients. If you’re having trouble booking clients, or even defining where your business fits within the saturated photography industry, it may be time to reevaluate if your brand is strong enough to stick out. Having a photography business doesn’t mean you also have a brand. Brand building is a very intentional process. Here are a few areas to pay attention to if you feel like your brand may need a bit of work.
Remember the old adage, “If you don't have something nice to say, don't say anything at all”? Yeah, that’s not really a thing on the Internet. As photographers we need to understand that criticism is rampant, it's unavoidable, and it's also not always a bad thing. Here’s how to embrace it.
In a recent series about people, technology, and nature, Vice highlighted the growing problem of poachers who are using photographer’s GPS data to locate, harass, and kill rare animal species. In the US, one of the more prevalently poached species is the rattlesnake, a species that is almost exclusively North American.
Instagram Stories are here to stay. That is no surprise to anyone. In a recent year-long study, Mediakix, an influencer marketing agency, found what everyone pretty much already knew: Instagram has effectively killed Snapchat Stories with the advent of Instagram Stories. Amongst influencers (and let's be honest, social media Influencers run the social media game), usage of Snapchat Stories has fallen 33 percent in the last year while influencers are twice as likely to post stories via Instagram.
I didn’t realize I was an introvert until I was well into my 20s. I’m not shy, and I don’t mind speaking up in a crowd if I’m asked a question, so I always assumed I was an extrovert. You can imagine my surprise, then, when taking the Myers Briggs personality test in college yielded the result that I was an introvert. It all started to make sense. I would constantly find myself shying away from social events, although I considered myself social and had many friends, and I never liked any job that included a high volume of social interaction within a day, it exhausted me. When starting my business, one of my biggest struggles became working with my introversion.
Google is a beast. There’s no other good way to put it, Google is a beast of a platform with an incredible amount of free valuable content available at our fingertips. But as with any beast, there is always a dark side, and for Google a big con is that the monster search engine never forgets. In the realm of Search Engine Optimization (or SEO) there is a plethora of both good and bad information available to the masses. Because of this, business owners have formed bad habits with SEO that are outdated and harming their ranking within Google and its algorithm. Here are a few habits you may have that could be harming your photography website’s rankings, and how you can fix them.
If you’re not creating your website with the correct goals in mind, you may be having a hard time converting your website visitors into paying clients. As creatives, we value good visual design and we want to make sure our websites are not only appealing, but are also showcasing our photography in a dynamic way. However, if we’re not asking ourselves the right questions while designing our websites, we may be losing possible clients. Here are a few potential reasons why your website visitors aren’t turning into paying clients.
Photography is a commodity; It's not a secret, and we all know it. When I meet a new group of people, it seems that every time the conversation of “jobs” or “careers” is brought up, inevitably, someone is always a “photographer” by trade. Commodification is a process that happens to every industry, and we couldn’t prevent it even if we tried. So since becoming a commodity is unavoidable in any market, we, as small business owners, have to learn to overcome being branded a “commodity.”
