Articles from David Geffin

Is Photoshop Bad For Business? (NSFW)

The use of Photoshop by companies is changing and it’s indicative of a much deeper trend. Earlier his year, American Eagle stopped retouching the models in their 'Aerie' lingerie shoots. They claim that the 9% sales increase last quarter is directly related to this position.

5 Things We Can All Learn From The Best Reel On The Internet

Excuse me a moment while I try and reassemble my brain, it’s kind of just been blown by the video reel I’m about to talk about. While I collect my senses, feel free to join me as I showcase this piece of artistic genius and the talent of the young lady who put it together. This might just be the most insane, joyous 50 second video you’ve ever seen. 

Remembering One Of The Masters - Rene Burri (1933 - 2014)

Chances are you’ve all seen this iconic photo of Che Guevara at some point. But do you know who took it? Magnum, still arguably the most esteemed photographic collective in the world, announced the sad news last week that one of it’s longest serving members, Rene Burri, passed away aged 81.

Creating Photographic Art - Exclusive Interview With Gregory Crewdson

How do you make a photograph that sells for more than $100,000? Gregory Crewdson may not have the answer, and I suspect he probably doesn’t care, but that is what his prints will routinely fetch, if not more. What is it that allows him to create such staggeringly powerful works of art, and what are the struggles he endures through the creative process? 

Shooting Celebs - The Wonderful World of Celebrity Fashion With Emily Shur

How would it feel to photograph Will Ferrell or Seth Rogen? How would you ever get to be able to shoot clients like these? How do you marry technical capability and develop your own style to deliver something unique? What if you could learn from someone doing this sort of work day in day out? Well, now you can, in this exclusive interview with Emily Shur.

Seeing The Light - Shane Hurlbut’s Philosophy On Success

What sets you and your work apart? Having a clear idea of this is critical if you want to develop your work but when was the last time you actually thought about it? Shane Hurlbut is a veteran Director of Photography and today shares his thoughts on his career and success. Whether you work with stills or motion, his approach sets him apart and we can all learn from him. 

“Stand Out Photographic Forums” Jumps Up And Goes Live

You might have missed it, but last night, the earth cracked and shifted a little in the world of the photo community. The “Stand Out! Photographic Forums” launched and details the first of a series of events that promise to offer up some of the most exciting photographic speakers I’ve seen in a long time. Not only that, but the price is ridiculously low to hear them talk.

For Better Photographs, Don't Think Big, Think Simple

This post is in celebration of simple ideas, executed brilliantly. Incredibly simple ideas demonstrate that simplicity, combined with brilliant execution, can result in incredibly powerful images that affect us far more deeply than those that are more complex and technically well executed, but are boring and bring nothing new to the table.

Could The Keys To Success Actually Lie In Studying Failure?

How do you achieve long term success? Whether you want to grow a huge photography or video business, or just improve your skills, it would pay to look at the dramatic failures of others rather than just the “success stories”. Why?

Are You Ready For The World’s Biggest Photo Walk On September 6th?

Photo walks have grown exponentially in the last few years serving a growing international collective of photographers who are looking to meet other like minded souls and shoot together. Next month sees the second 500px annual Global Photo Walk taking place on September 6th, promising to be the biggest photo walk of all time. 

The "Cutting Edge Editing & Post Production Tour" Review

The premise for the Cutting Edge Tour headed up by Adam Epstein, five year veteran video editor and post production guru for Saturday Night Live, was a tricky one. I know because I spent a few days bouncing ideas around with him and looking at how to structure the thing. This review will set out specifically what you will (and won’t) find in the workshop. 

Seeing Without Seeing – The Fascinating Story Of The Blind Photographer

There is one thing we all share in common, regardless of what we shoot or what gear we use. When we raise the viewfinder to our eye, we take it for granted that we can actually see what we are photographing. Brenden Borrellini is completely blind, but that does not stop him making photographs and loving every moment of it. This is the fascinating story of the blind photographer. 

17 Simple Tips To Help You Better Control And Master Natural Light

Most of us love natural light and feel comfortable shooting with it – but how well do you really know how to utilize it effectively and to control it with precision? I just spent the day with Erik Valind, a New York City-based lifestyle photographer in his 'Controling Natural Light' workshop.

The Revolution Will Be Televised - The Meteoric Rise Of Stijn Verlinde

Stijn Verlinde is boarding a flight home to Belgium from a shoot in Las Vegas. “The one piece of advice I would give to anyone starting out is 'be dedicated'.” Stijn, who started out a few years ago with some basic gear has lived by that advice. He is constantly working and is revolutionizing dance music festival videos across the globe.

How Many Lenses Do We Really Need?

There is one thing that constantly keeps cropping up in both my own work, and in the work of others I see around me. I've worked with more and more photographers and videographers lately who just shoot with a single zoom for most of what they do.

Fujifilm XF56mm f1.2 Lens Review

When I got a chance to try the new Fuji XF56mm f1.2 I jumped at it, not just because it was substantially cheaper and lighter than the Canon 85mm f1.2 II I’d played with last year, but because this lens is a clear shot across the bow at Canon and Nikon, with a lens aimed at professional portrait shooters.

Vincent Laforet’s "Directing Motion" Workshop Review

Vincent Laforet’s Directing Motion workshop has done what every workshop should do – it’s challenged my current way of working and given me clarity on how I can improve my work. Less than 24 hours after the workshop, I was working differently, shooting differently and thinking differently.

Fstoppers Exclusive – Vincent Laforet Reveals His Secrets To Directing Motion

SPOILER WARNING. Listening to Vincent Laforet might leave you forever changed, never able to watch film or TV the same way again. The silver lining is he can also change the way you shoot, and engage, with your audience. With that disclaimer out of the way (you can't say I didn't warn you), join me as I talk to Vincent for this exclusive as we venture down the film and motion rabbit hole.

The New Fuji Your DSLR Will Love To Hate

The new Fuji XT1 is Fuji’s best designed, highest performing X Series camera yet. It's the young buck on the block, a DSLR-styled body that’s turning heads left and right. It’s tiny, packs a huge punch and there is no doubt in my mind that it will be delivering a TKO to more than a few DSLRs. But is it really that good?

Beautiful 2 Minute Animation Details What An Editor REALLY Does

We might be focused primarily on photography here at Fstoppers, but many of us shoot video and many more are heading to the dark side and getting into the world of motion. This gorgeous little animation from the guys over at Inside The Edit details what a video editor does, and why editing is both misunderstood and yet so critical in the narrative process.  

Mary Ellen Mark To Receive “Outstanding Contribution To Photography” Award

Mary Ellen Mark is one of the world’s greatest and most influential documentary photographers. Next month, 65 years after she took her first photograph, she will be the recipient of the Sony World Photography “Outstanding Contribution to Photography” 2014 Award. What is it that earns a photographer such an esteemed accolade? Let's take a brief look at her work to find out. 

The Insane Detail Of The Human Face Captured In A 900 Mega Pixel Portrait Series (BTS video)

By now, we’ve all seen the gigapixel landscape shots over the years, but I’m pretty sure never seen anything like the 900 gigapixel portrait series Swiss photographer Daniel Borschung has undertaken. I’m not much of a numbers guy, but when you have a robot arm taking 600 pictures of your subject with a macro lens, the results are a tiny bit mind blowing. 

7 Simple Principles To Ensure Success On Your Next Shoot

A few months ago, I was involved in a shoot that seemed to do everything right. Managing ever larger shoots, photo or video, is not rocket science but does require planning and thought. Here are some basic pointers of what I saw first hand that we can all apply to increase the chances of successful outcomes on our shoots. 

Unlocking The True Power Of Photography And Its Ability To Radically Change Lives

Does photography have the power to radically change and improve lives? Brooke Shaden, one of the most successful contemporary fine art photographers around today thinks so. Brooke has a single-minded goal to help others through photography - and she’s only got 23 days left to do make her plan a reality.