Brilliant Time-Lapse Video On Retouching A Rolex Watch

Retouching jewelry is an extremely time intensive task, especially when it is done correctly. It can involved hours of work to fix the most minute details. When it's done right, it looks effortless and this time-lapse video is no exception. The balance of artistry and technicality makes the final image what it is. 

Andreas Jörg is a photographer based out of Germany who created this video. He shot and retouched this from start to finish. The shoot took 1.5 hours and it was retouched in 2 hours. This video shows a sped up version of the process. The amazing part is that the before image looks beautiful as it is, showcasing how great Andreas is with lighting and capturing the base image. It goes to show there is still no shortcut for taking a great shot. Next, the retouching part showcases the areas that are typically addressed to polish the image to get to the final piece.

Check out the before and after images below.





[Via Retouching Academy]

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LA M's picture

Job mastery..for sure

Joel Meaders's picture

No watch can live up to these unrealistic standards! :)

Cool video! That was a lot longer than I thought it would be.

Von Wong's picture

thats nuts

Ariel Martini's picture

"Brilliant" -> Why such words have to be on the topic? Isn't that up to us to decide if it's brilliant or not?

Alex Masters's picture

Do you need the word defining for you?

Matthew Kurtis Murphy's picture

Holy.. freaking.. paths...
5:08 - shoot me

Teddy Tran's picture

I wonder what the cost for this amount of quality would be. Of this would consider an advertised piece vs that of catelog work.


Simply brilliant!

cocoaclassic's picture

Awesome skills, great work for sure. I feel like a lot of it could've been done with less time/steps, though, and ended up looking the same.

Stefan Parol's picture

These are awesome skills.
As a Designer, though, I fear for the "Personality" of that watch. It turned from a Black and White design with a blue Backdrop to something very different. As a cusomer, I would expect to find a different watch in the store.

Jason Armond's picture

Stefan the original image colors are not true to life. A lot of still life products are hard to get accurate color in camera. The color is then made true in post. The retouched image is a true to life color of the watch.

Jeff's picture

This is a LUXURY watch company, they would clearly produce the watch to look like the image.

M K's picture

Damn that's one awesome looking watch. I'm even jealous of that "before" shot.

William B Green's picture

I could have built it in a 3D program easier

William B Green's picture

ha ha...only if I'm being payed

Joe Sanders's picture

I think you don't postprocess your images yourself. Because a 3d model is as far away from a picture as the photograph. Anyway, I'm realy interested in your skills, because the building, creating the materials, lighting and rendering a watch in the quality of a medium-format camera is quite amazing! Even if it would take twice as much time as shooting it. Please let me know how to contact you, if you need a job.

Brian Reese's picture

$100 says you can't efficiently build a 3D Model that looks like this photo. And no downloading from TurboSquid.

Frans's picture

IKEA catalog will be 25 percent 3D renders by next year

Lukas Prochazka's picture

That is a feer of photographers...I think in few years it will be reality it will be cheaper because you dont need to have studio camera lightning and on the other side you need only 3D programm and good animator

Joe Fannta's picture

Cant believe the post took only 2 hours. Would take days for me to do the paths...

Constance Hanscomb's picture

Wow! I wonder how long it would have taken Aaron Nace from Phlearn to do it? ;) I'd love to have half that talent!

SixStudio Six's picture

Wow, too many paths. Granted this is a Rolex and deserves a very critical eye when it comes to photos used for advertising but I am wondering how much of the work is overkill or how much could have been done without creating all of those paths. For the most part, I gave up paths in Photoshop some years ago. Granted the time lapse may be a great way to justify costs to a client. Then again most clients would think it only took nine minutes to do the retouching.

Martin Ellard's picture

most clients think everything takes 9 minutes to retouch anyway !! what I found amusing was the careful lighting to create shape and shadows around the strap lug tips and then the retoucher painted over the whole thing and created new shapes and shadow from scratch, so half the watch it seems is just drawn in photoshop !!

Timothy Jace's picture

As a watch maker, Rolex gives us its best product. As Photographers and DI artists, we ought to give our perfection too! Great video! Amazing and thanks for sharing!

Broseph of Arimathea's picture

Rolexes are hideous and only elderly Asian men still buy them.

Mike Kelley's picture

Cool. But I found this incredibly boring to watch after about 30 seconds with no explanation of what was going on. Even text labels that flashed up 'contrast on band' or 'selection of numbers' would have made this ten times more interesting. Now I just have tired eyes and a headache. Talent, though.

Andreas Feustel's picture

but thought about you Mike when I watched this guy using the pen tool over and over again. ;-)

Joseph Graf's picture

Somebody get that watch a sandwitch!

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