BTS Of VW's Black Beetle Commercial

When I saw this commercial I assumed that it was all CGI. Surprisingly, most of the footage was shot on film and then the bugs were added later. I have absolutely no understanding of motion graphics but I still enjoy watching how it was done.



Lee Morris's picture

Lee Morris is a professional photographer based in Charleston SC, and is the co-owner of Fstoppers.com

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2 Comments

Fantastic! You have to take your hat of to those CGI Boy's/Girls, they really earn there money. P

I figured that was all CGI too. Makes sense tho, filming those backgrounds has to save hundreds of hours of creating them with CG. Best thing about these types of BTS videos is that they are great to watch, and afterwards we still have no clue how it was done =)