Have you immersed yourself in 360 degree technology? What do you think of 360-degree video and its future? Nikon was eager to find answers to these questions by initiating and conducting a "Nikon Life in 360" national survey. According to Nikon's study, you're more than likely to put your hands on a 360-degree camera soon if you haven't yet. Let's find out!
Nearly 75 percent of Americans are interested in trying out 360 cameras to capture their experiences. Nine out of ten Americans believe content they currently view would be better using 360-degree technology.
These stats are just scratching the surface of what is a very revealing case study on how consumers view 360-degree, are interested in it, curious in trying the technology, and their preferences to it.
How Americans View 360
American respondents were asked what visual content would they prefer to be shot with a 360-degree camera.
As stated earlier, 90 percent of Americans thought some 360-degree content would become a better experience if viewed in 360. Topping the charts was sports, travel, and live entertainment (60%).
Capturing and Sharing These Moments in a New Way
Would you use a 360-degree camera for your travel? According to Nikon's survey, the majority (92%) of Americans would like to use a 360-camera to capture personal experiences including but not limited to: vacations, family moments, milestones, outdoor activites, etc.
It goes without saying that 360 videos can capture moments in more exciting ways than tradition video cameras in today's market.
The Future of 360: An Emerging Experience
Have you used or tested a 360-camera? Nikon says only one out of every four Americans have but that number is expected to climb and the interest in using this technology is on the rise.
Nearly three quarter of Americans are looking to try this technology in the near future.
My Opinion, And Yours?
360-camera technology definitely made its coming out party in 2016 and it will be interesting to see how it progresses in 2017. If I were asked about 360 technology as a creative this would be my answer:
I believe there is a place for 360-video but I do not believe it's going to "take over" traditional video as we know it in the near future. I believe the acceptance and viewership of vertical video is growing even more rapidly. The majority of those who have a smartphone has taken a vertical video, and for those who say they haven't are probably not being truthful. According to this survey, only one in four Americans have tried 360-technology. In my opinion, 360-video in the long term will have a strong share in the market but it will take more time than Nikon's study suggests.
In turn I ask you, what do you think of 360-video and what do you think of its future?