Gucci Debuts Campaign Shot Entirely by the Models

Italian fashion house Gucci debuted their #GucciTheRitual digital campaign shot entirely by their models in quarantine. The digital campaign initially launched with a 16-second clip featuring creative director Alessandro Michele with each of the models in their homes, singing and dancing along to "Alright" by Britpop band Supergrass.

Is One Post-Processing Step Better Than 48 Megapixels?

A few years ago, Adobe introduced an alternate way of processing images that could help reduce artifacts. In the intervening years, much of the benefits have faded away, until now. Can this technique find a new use in processing images from non-Bayer sensors?

Ohio Allows Wedding Receptions Up to 300 Guests Starting June 1

Ohio wedding photographers, rejoice! Maybe. Lt. Gov. Jon Husted announced starting June 1, 2020, the state of Ohio will allow weddings of up to 300 guests. This announcement is part of Governor Mike DeWine's administration's ongoing strategy to ease up on social distancing rules set at the start of the outbreak.

Watch How This Landscape Photographer Edits a Photo by a Light-Painting Visual Artist

There are a lot of "edit-my-photo" type challenges going around because of restrictions on movement, but this one takes it to another level. Not only are the creators considered leaders in their respective fields, but the Photoshop editing workflow in this video is quite illuminating for anyone looking to learn how to utilize luminosity masks.

What Will Work Made During the Pandemic Look Like?

Often, times of adversity — war, social crises, pandemics, etc. — lead to some of the most creative, introspective, and deep works of art across many genres. What sort of art can we expect to be made during and after the coronavirus pandemic? This fascinating video discusses art made in times of adversity.

How to Properly Organize Your Photos in Lightroom

The more time you spend as a photographer, the bigger your image collection will become, and if you do not put good effort into keeping things organized, it can become difficult to navigate through all your photos. This great video will show you how to use star ratings and keywords to keep everything organized and easy to find.

A Beginner's Guide to Shutter Speed in Photography

Along with aperture and ISO, shutter speed is one of the three fundamental parameters that determine the exposure of a photo and that give you creative control over the look of an image. If you are new to photography, this helpful video will show you the ins and outs of how shutter speed works and how it affects the style of your photos.

4 Ways Photo Outings Can Fail

It happens to all of us at one point or another: our camera breaks, the weather does not cooperate, etc. We have all had a failed photoshoot before. This great video features a photographer discussing four different failed photoshoots of his own.

How to Use Your Photos to Tell Stories

Of course, having technical skills and the ability to craft a well-exposed and edited photo are important, but if your images are not telling a story, viewers will not find them compelling. This fantastic video will show you how to improve the storytelling in your photos.

Which Camera Rules Micro Four Thirds?

Micro Four Thirds has a loyal following among photographers and videographers who value its light weight and portable size, high-quality lenses, and innovative features. If you are interested in the system and wondering which camera is right for you, this great video compares two upper-level options: the Panasonic Lumix G9 and the Olympus OM-D E-M1 Mark III.

7 Different Ways to Focus a Photo

Without proper focus, an image simply will not work, which is why it is so important to completely master the skill and know all the different ways you can focus your camera and which method is right for a given situation. This fantastic video will show you seven different ways to focus a photo.

How Do You Choose the Right Lens for Landscape Photos?

Focal length is one of the most crucial choices in making a landscape photo and can drastically alter the look of the final image. How do you choose the right focal length for a given scene? This excellent video the importance of foreground elements and how to create a balanced composition through the correct choice of focal length.

A Beginner's Guide to Layers and Masking in Photoshop

When you are new to Photoshop, some of the first things you should learn about are layers and masking. Now is an excellent time to work on your editing skills, and this fantastic video will get you up and running on how layers and masking work and what they are useful for.

Why Now Is the Best Time to Go Pro

The world has never been more uncertain in our lifetimes. However, now is a perfect time to start up as a professional photographer. And as a pro who started in the last recession, let me explain why.

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Submit Your Best Photograph Taken With A "Hot/Constant" Light

Most photographers tend to light their subjects with either natural light or strobe but for this next critique/contest we want to see your favorite image taken with a constant light. 

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Airdata: An Essential Tool for Drone Pilots?

Whether you’ve just gotten a drone to escape quarantine via the skies, or you’ve been flying professionally for a while, having access to more detailed flight information can help make you a better pilot. Airdata, a flight data platform, promises to give pilots broad insight into their drone’s data. Do they deliver?

Here's Why You Should Always Bracket Your Photos

For many years now, I have religiously bracketed all my landscape images and macro images of flowers. This is why you should give serious consideration to always doing the same.

How Many Lights Do You Need for Indoor Fitness Shoots?

When shooting fitness photography, lighting plays a big part to help capture all details in the subject's appearance. How many lights should you have? What are some of the best placements for strobes during the shoot?

A Look at the Powerful New Features in Capture One

Capture One 20 recently gained some powerful and useful new features that will make the workflow of a lot of photographers more efficient and make it easier to accomplish more. This great video takes a look at the new features and what you can accomplish with them.

Cheap and Lightweight: A Review of the Fuji XC 35mm f/2 Lens

A cheap, portable lens with a normal focal length and relatively fast maximum aperture is one of the best lenses any photographer or videographer can own, useful in a wide variety of scenarios. This excellent video review takes a look at one such lens for Fuji shooters, the XC 35mm f/2.

How to Use a Gimbal With a Manual Focus Lens

A gimbal is one of the best ways to quickly take your video footage to the next level, but if you are shooting with manual focus, it can be tricky to work with. This excellent video will show you three helpful tips to make it easier to use manual focus when you are also using a gimbal.

Is This the Most Important Skill for a Creative?

Being a successful photographer or videographer takes the combination of a wide variety of skills, techniques, creativity, business savvy, and more, and taking all of that into consideration, it is no surprise how truly difficult it is to find success. This excellent video discusses one of the most important skills any creative needs to have to be successful, no matter the genre.

When Should You Use Live View Instead of Your Viewfinder?

Using live view can sometimes be a way better choice than using the viewfinder or shooting blindly. This great video discusses when and why you should consider switching to live view to help you get the shots you want.

How to Live Stream a Wedding

Given the current situation, it is quite possible that it will be a very long time before we see normal weddings with large audiences again, which means workarounds, such as live streaming, need to be found. There is an opportunity for wedding videographers in this, however, as live streaming can be a great service to add to your offerings, and this great video will show you various setups to get you up and running.

Portrait Lighting Hack: How to Save Yourself $100

Let's face it: photography is expensive. So, it's always good when you can do it yourself and make something at home for free. Save $100 and learn how to make this simple light hack from the comfort of your own home.

How to Create a Black Background Anywhere

A black background is a popular and timeless look for a wide variety of applications, but depending on where you are shooting, you might not actually have access to a literal black background. This excellent video will show you how to create one no matter where you are.

Try out This Fantastic Product Lighting Project at Home

Product photography is a fantastic genre in which to practice precise and careful lighting and post-processing, and even if it is not what you specialize in, the skills you learn can carry over to whatever you do shoot. This great video will show you how you can use a single light to composite a great glassware product image.

Marine Biologist Captures 'Sea Angels' Deep in the Ocean

A marine biologist and underwater photographer from Russia is showcasing some of the most colorful – literally – creatures he has discovered in the depths of the sea. He has now also spoken of the extreme conditions and freezing cold nights that one must suffer through in order to capture such beings.

A Helpful Look at a Proper Video Editing Workflow

Video editing takes a lot of time and resources, and as such, it is important to establish a proper workflow that promotes efficiency. If you are new to video, check out this comprehensive look at a professional's video editing workflow.

Helpful Posing Tips for Better Portraits

Posing is something a lot of photographers struggle with even after mastering other aspects of the craft. If that is something you tend to have trouble with, this great video will give you lots of helpful tips for improving your portrait posing.

When You Should Use Photoshop Over Lightroom

While Lightroom is generally used for cataloging, global edits, and basic local edits and Photoshop is used for more advanced post-processing, there is a definite overlap between the features and capabilities of the two applications. This great video details when you should use Photoshop versus when you can afford to stay in Lightroom.

How You Can Take Color Photos on Black and White Film

Black and white film is, well, black and white. But using the same principles that a digital sensor uses, you can create color images from black and white film, and this fun tutorial will show you how it is done.

5 Pro Photographer Hacks

There are many cool little tricks of the trade in photography, This video looks at some extremely useful and perhaps lesser-known photography hacks that pro photographers use.

An Even Faster Way to Remove Harsh Shadows Using Photoshop

Last year, Unmesh Dinda of PiXimperfect produced an excellent tutorial on how to remove harsh shadows from an image using Photoshop. In this new video, he reveals a much faster way to achieve equally good results.