Email marketing is one of the most commonly used tools when trying to land a new job. However, knowing what to write, who to write to, and how to follow up can make or break your campaign. In this article, we will take a look at some dos and don'ts of email marketing.

Katelyn James breaks down the essential (in my opinion) options you need to know and master on Canon's EOS R6 to be able to nail AF and eye-tracking options ensuring a sharp and tracked subject every time. Her style is easygoing and she's great to listen to and I love her videos and explanations which make sense and put everything into perspective.

The MacBook Pro has long been the workhorse of choice for many creatives, able to handle the needs of even the most demanding photo and video projects. Apple's transition to their own silicon has revitalized the lineup with improved performance and battery life. The latest model features the new M2 Pro and M2 Max chips, and this great video review takes a look at what you can expect from it.

Aperture is one of the most fundamental and powerful tools you have at your disposal for controlling the look of your images. As such, understanding and mastering every property of it and consequence it has on your photos is crucial. This excellent video tutorial features an experienced landscape photographer giving a nuanced approach for choosing the right aperture for your images.

We spend years at school learning to read and write text: the meanings of words, what happens when you put them together, how to make yourself more easily understood, methods for convincing others of your point of view, etc. But for many of us, images and visual language are left for us to work out for ourselves. If a picture is worth a thousand words, why do we neglect visual language so much?

Identifying trends in commercial photography is important. It helps you develop your practice and keeps you on your toes! One of those trends right now is hard light. Hit that subject hard, cast some shadows, and make it look like we're all shooting poolside, sipping piña coladas!

Canon has been quite aggressive in the development of RF mount lenses, releasing some extreme designs, such as the RF 28-70mm f/2 L USM and the RF 85mm f/1.2 L USM. They seem to have no intentions of slowing down, as another boundary-pushing design has emerged in a recent patent.

Nikon’s newly released MC-N10 handgrip might be the accessory you need, even if you didn’t know you needed it.

Lightroom preset maker DVLOP and photo educators SLR Lounge have launched a new take on AI photo editing with their project called Impossible Things. Entering the relatively new, yet increasingly competitive world of AI photo editing, Impossible Things promises to be the fastest and easiest AI photo editor.

Canon has developed a new sensor that employs a clever trick for increasing dynamic range.

While Photoshop is still the destination of choice for the most involved and detailed edits, Lightroom has evolved into a tremendously versatile and powerful tool that can tackle quite a few images on its own. Three of its most useful tools for landscape photography are texture, clarity, and dehaze, and this excellent video tutorial will show you how they are used and how to leverage them for better images.

I tested a range of raw camera files in different development programs in a quest to find the ultimate development tool. This time it is the turn of DxO PhotoLab 6. Lightroom is good, and Capture One was better. How does Photolab 6 compare, and is it worth the investment?

Photo festivals are a great way to show work outside of where you live. Many of them, such as Arles or Photo 2022, have open calls to pitch work. Since these festivals often show early career artists with established names, they offer deeper insight into current ways within photography.

Everybody's got to start somewhere. The difference these days is about where you want to start. Whether it's vlogging, still photography, or making feature films, beginner cameras have really branched out into specialized tools in recent years.

Over the past 13 months, I've been traveling the world, visiting and photographing many beautiful landscapes and cityscapes. But how did I find all those photogenic places? A few months ago, I wrote an article about how to level up your photography through scouting and exploring new locations. But to achieve a good balance while traveling, you should also have a base of known photo spots available. In this article, I show how I find and organize those.

The Sony a7R series of mirrorless cameras has long been popular for offering some of the highest levels of resolution and image quality available in a full frame camera, but now in the fifth iteration, the a7R V is far from a one trick pony. A range of new and improved capabilities make it a powerhouse camera capable of tackling a variety of scenarios and needs. This great video review takes a look at the camera and the sort of performance and image quality you can expect from it in practice.

The Canon EOS R5 signaled to the industry that Canon was deadly serious about the professional mirrorless space, but along with it came the EOS R6, which kept many of the former's most impressive capabilities without such a high-resolution sensor and features like 8K raw video, which the vast majority of professionals do not need. It was also significantly cheaper, making it quite the intriguing camera. Now, the second iteration, the EOS R6 Mark II, is here, and it brings with it a number of worthwhile improvements. This great video review takes a look at the performance you can expect from it.

A few months ago, I reluctantly took the plunge into Instagram reels, like many other still photographers. My most popular reel by a wide margin was a joke comparing “amateurs” to “professionals.” And, although my point was not so much to make a distinction between two classes of photographers, but rather to comment on photographers’ common obsession with gear, sometimes at the expense of fundamentals, I touched a nerve with some people who took exception to what they saw as an insult to amateur photographers.

Smartphones have built-in cameras that are more powerful than ever, and most of us have one in our pocket just about everywhere we go. And as the classic saying goes: "the best camera is the one that you have with you." So, what can you do to get the most from your smartphone's camera? This excellent video tutorial features 13 tips sure to help you maximize your results.

Canon has filled out the RF mount lens library at an aggressive pace, with many options that offer impressive performance and push the boundaries of lens design. Nonetheless, there are still some missing lenses. Some new patents have emerged that indicate Canon is working on filling those holes, and they might do so with some fairly extreme designs.

Most of the time, we try to avoid blur in a photo. But sometimes, it can be nice to add some kind of blur to make it special. I have listed seven ways to add blur to a photo or the illusion of blur. It may help you find inspiration for your photography.

Our aspect ratios have been trending toward wider dimensions for some time and that makes perfect sense. But, should we cast out a previously staple aspect ratio for good? Does it have any uses?

While features like lighted buttons have slowly become a bit more popular in the industry, haptic feedback has been largely ignored, despite being an extremely common feature in other technology. However, that might change eventually, as a Canon patent for a vibrating shutter button has appeared.

They say variety is the spice of life and in the world of the freelance photographer, a broad and knowledgable skill set goes a long way. So, why does knowing your way around a multitude of photographic genres breed so much disrespect in the professional world?

Do you run a photography business? Do you want to run a photography business? Do you make a tiny amount of money on the side from your photography interests? Do you want to? If you answered yes to any of those questions then this is for you: three big money mistakes people make when it comes to photography and the business side of things.

Cameras like the Fujifilm GFX 100S have revolutionized the paradigm of medium format gear in the last few years, bringing features and capabilities typically reserved for smaller systems and doing so at a price that competes with the upper levels of full frame. This has made medium format a viable alternative for many photographers, particularly landscape, portrait, and wedding shooters. So, what all can you expect from the switch? This great video features one photographer who made the switch discussing his experience.

The 30mm f/1.4 DC DN Contemporary Lens from Sigma is an affordable, fast prime lens. On paper, it looks like it should be a fabulous piece of glass. I put it through its paces to see if it lived up to its marketing blurb.

Traditionally, professional photographers have shied away from superzoom lenses, as the sacrifices it took to create such a large focal length range were simply too great to make them viable for their demands. On the other hand, they might be worth a second look, especially if you are a landscape photographer. This great video essay discusses why a superzoom lens can often be the ideal choice.

The Canon RF lens lineup is growing nicely, though there is still a hole at the ultra-wide angle end of the lineup. Thankfully, however, that will likely change soon, with a premium ultra-wide angle lens on the way.

Many of us are stuck in the middle of winter right now, surrounded by snow, ice, and cold. And while we might want to avoid the cold, if you are willing to bundle up and head outside with your camera, you will often be rewarded with images that range from abstract to ethereal and entrancing. This helpful video tutorial features an experienced landscape photographer sharing three tips sure to improve your winter landscape images.

For Fujifilm photographers, the XF 18mm f/1.4 R LM WR and XF 33mm f/1.4 R LM WR offer both a wide angle and a normal focal length in tandem with a wide maximum aperture, making them versatile options for a wide range of genres, including wedding work, street photography, portraiture, and much more. How do they hold up over time? This excellent video review takes a look at the sort of performance and image quality you can expect from them.

I look back at past work to see how I've come as a photographer and wonder: what's changed in the 15 years since I started taking photographs professionally? How can I use my previous body of work to improve and give me confidence for what is to come?

Don't let anyone tell you gear doesn't matter. It does. It might not be the only thing that goes into getting good images, but it's certainly a big factor. But not all the gear you need has to be bodies and lenses. Here, learn about five purchases you can make to transform your landscape photography overnight.

In this informative video, "The Outsiders," Rob Cottle and Geraint Radford head out into the wilds of South Wales to photograph deer. Along the way, they talk about wildlife photography techniques, the kit they use to get the photos, and dabbling in close-up and macro photography.

I've spent years picking up odd tips, completing online courses, researching techniques, and now, I'm confident in sharing some of that knowledge with the world. Of course, I'm still learning and will continue to pick up tips for the rest of my career. For now, though, I'll share some I wish I had known sooner.

Lens makers these days are coming up with some incredible options that were unheard of just a few short years ago. That continues here, with the Sigma 60-600mm f/4.5-6.3 lens put up against the Sony 200-600mm f/5.6-6.3 in a battle for the title of best wildlife lens. You could also make a case for it being an action sports lens shootout too. So, how do they perform, and which comes out on top?

Fujifilm's latest entry in the X Series, the X-T5, brings with it some of the company's newest and most advanced features and capabilities in its most well-known design. Can it compete with the many powerful full frame options on the market? This excellent video review takes a look at the performance and image quality you will be able to expect from it.

Sony just announced an all-new full-frame lens, the FE 20-70mm F4 G, which combines an ultra-wide focal length with a standard zoom.

Having recently written a piece in which I explained how my iPhone 14 Pro replaced my professional camera in some cases, I was wondering, in what ways is my phone actually, technically better than my DSLR? It turns out there are a bunch of features that I wish cameras had.

Pets are one of the most important presences in the lives of a lot of couples, and it is only natural that they might want to include them in engagement or couples portraits. Of course, adding a rambunctious dog or the like to the mix can make your job substantially more difficult. So, how do you satisfy the desires of your clients without pulling out your hair? This helpful video tutorial will give you some useful advice.

You would be surprised how many times you might want to change the color of something in post-production. This video shows you how to do it quickly and easily in Adobe Lightroom.

Astrophotographers and even regular photographers have a chance at a comet that is now appearing in our early morning, pre-dawn skies. I'm talking about Comet C/2022 E3 ZTF, rapidly approaching its closest encounter with our sun. It hasn't been to our part of the solar system for about 50,000 years. It's a striking green in color, and not all comets are, so it's created a stir among astrophotographers.

The new Sigma 60-600mm f/4.5-6.3 DG DN OS Sports lens is one of the company's most versatile lenses yet, covering everything from normal to supertelephoto focal lengths and promising to do so with great performance and image quality, making it a potentially fantastic option for sports photography, wildlife work, and more. Can it live up to its potential? This excellent video review takes a look at everything you can expect.

Modern cameras are impressively capable machines, full of a range of advanced features and capabilities. One of the most useful features has been around for much longer than mirrorless cameras, though; in fact, it goes back to the film era. This great video tutorial will show you where to find it and how to take advantage of it to make your workflow easier and to help you get more shots.

Sony announced the development of the 300mm f/2.8 G Master OSS lens, with an expected arrival date of early 2024. The lens is sure to be welcomed by a variety of professional sports and wildlife photographers.

Photography seems like a noble enough activity, but is it really the thing we should be spending all our time, money, and energy on? Here's how to work out if photography is what you should be doing with your life.

Today, Apple announced the next generation of the Mac mini, powered by the M2 and new M2 Pro chips, as well as the new 14-inch and 16-inch MacBook Pro, powered by the new M2 Pro and M2 Max chips.

I started my YouTube photography channel a little more than a year ago ,and it's been quite an interesting journey. At first, I just wanted to post some videos as a tool to help me improve my own videography skills, but I quickly realized that I enjoyed creating content and watching the channel grow. Having now created videos including tutorials, gear reviews, and even tongue-in-cheek commentaries for a year, I wanted to give you a glimpse into what it's like and dispel some common misconceptions about what it really means to be a small photography "YouTuber."

In this video, I test the new Fujifilm X-T5 against the Canon EOS R5, which is my go-to studio camera. Originally, I intended only to compare the image quality of Fuji's new 40-megapixel cropped sensor against Canon's 45-megapixel full-frame sensor, but after using the X-T5 for a number of sessions in my studio I decided to make a friendly general comparison of the two cameras.

Fujifilm's mirrorless cameras are highly respected for their design, capabilities, and innovative features, and they have become the system of choice for many wedding photographers. This great video essay features a wedding photographer taking you through the Fujifilm cameras, lenses, and accessories he uses for the big day.