As competition in the photography industry becomes tighter and tighter, the challenge of building a successful career with the camera is ever growing. In response to this, the industry continued to fragment into an array of smaller, niche, industries where each photographer specializes in a specific area of expertise. In an vocation once filled with photographers who were focused on shooting nearly anything, the classic, generalist, photographer has become a rather rare breed. Viktoria Haack is an example of a young, rising, star who has not only chosen to buck this trend, but who has also managed to build a successful career in the process.