Video is Changing: Creative Edits Reach New Heights

Video is an amazing way to showcase things when people are watching something of interest. For years, people have been glued to TV shows and movies but now there seems to be a shift to fast paced, fun edits that people can watch and be inspired by.

With all of the technology we are exposed to in todays world, it is hard to grab our attention off the bat. Ads have always been shorter forms of video that get directly to the point, but is 15-30 seconds enough time for every video we want to make? With platforms like YouTube, you can upload long form videos and if people are interested they will watch. It has become the worlds largest video search engine for a very good reason. However, when browsing through content on other platforms like Instagram, it may be harder to get somebody to watch for more than a minute unless you are doing something to keep people watching.

Society seems to be so fast paced while many things are changing; one of those things being the way people edit. I think this is such an interesting and unique thing because I, as well as many others have taken part in this movement. The biggest change I've seen over the past few years is the style of editing when it comes to short form video. The use of camera movement, drones, scaling/positioning/rotation, fast cuts, transitions, and even audio has almost become a must when making video content.

I think this video perfectly shows that fast paced style that constantly keeps you wondering what is next. What is even cooler is that companies are looking for people capable of putting out work like this so they can showcase their product or service to their market. I have always been a huge fan of Boyan's photography and his video work, camera movements and editing continues to impress me still today.

Have you seen a change in the way videos are created? If so, what changes have you seen?

For more from Boyan, check out his Instagram and YouTube.

I am a huge nerd when it comes to drones and have been flying for over 4 years. I enjoy doing aerial photography as my personal work but shoot tons of video for work as well. I am a part of Simply Visual Productions and Simply Sounds, working my way into an industry I couldn't be happier to be a part of.

Log in or register to post comments

For me this video showed the big change in video you describe above:

I agree with the guys.
This video is just a quick showcase of (nice) transitions and (cool) effects, but it doesn't say anything. It's too quick, scenes don't stop enough time to be appreciated, there is nothing underneath that makes you wanna watch it again, if not to copy the transitions.
And they really flew the drone illegally many many many times !! They should get almost a hundred thousand euro ticket for that.

@Wouter du Toit, totally agree, when I saw the title of the article, I just though of that video. I can say that it's the best video I've seen in years.

The video itself is nicely done but I feel it is too fast-paced. There's almost no time to allow a scene, image, or motion clip to register in the mind before the viewer is immediately catapulted into the next scene, and the next, and the next. I feel there needs to be a bit more time allocated to each segment even if only for an extra 3-4 seconds to allow for the scened register in the mind and appreciate it before being fast-forwarded to the next scene.

With this cut, everything becomes a quickly movable backdrop. I accelerate through a pleasant wall of paint, which does not reach the surface of my feelings, only to disappear into the somehow nice arbitrariness.

This type of thing happens every few years in video - with new tastes or technological capabilities, there's a new type of shooting or editing "fad" that comes and goes. Usually, the best elements of it will remain around as another tool added to the skilled shooter's kit, but the 'fad' phase sees things over-the-top and overused. Right now, it's grabbing transitions. At one point, it was just using gimbal shots when that became popularized as a cheaper alternative to steadicam. Before that, you saw tons of slider shots when DSLR's made cameras lightweight enough to not use a full-size dolly for movement. Nothing inherently different about this really

I think that it used to be the preview or the trailer for the film would use the special effects to make the viewer interested then there would be more "normal" traditional story-telling.
Seems that the popular look is either cut like a Jason Bourne chase scene or 90% in slo mo. Neither really get very deep telling any particular story.

Cool so now we're passed the point of trying to tell a story and it's just about how many sea sick transitions we can get in one video. Now take all the illegal things these guys have done with drones, enter FAA and the rest of us won't be able to fly in our backyards soon. Can't fly around planes, can't fly near cities, can't fly at parks, can't fly over large crowds, etc. Thanks guys. This is why I sent my drone back a day after I bought it.

Here, now you too can throw in every transition to your videos and be trendy.

I'm curious if he really flew the drone illegally since he shoted for the airline and tourist authority


These kind of effect (not edit) seems to be a non-sense. This is completely focused on transition - blip, or effect - blop ; and deserves the message or the story and make our eyes crying.
I didn't find any story except "my beautiful trip in xxx".

I'm not convinced.

Horrid video. Too much too fast, overwhelming. About a third into it I stopped.

Broke the number one and number two rule of editing.
Effective edits aren't discernible to the viewer.
They should invisibly enhance the story line.
Rules are meant to be broken, just not for the sake of breaking them

I am actually from the island of Malta and there were so many scenes changes I could barely keep up with what was happening and what I was meant to be seeing/appreciating. So much potential but overdone in my opinion.

Yeah too many scenes. Not even text in the video or some voice over or even a bit of animation would've been great. I'm just glad I switched to software that provides all of that and more. What software are you guys using?