Adobe Announces Premiere Rush CC

Adobe Announces Premiere Rush CC

After taking the wraps off of Project Rush in June, Adobe today released the finalized version of its user-friendly video editing application as Premiere Rush CC.

Adobe Premiere Rush CC is a new cross-platform video editing application that makes it easy for anyone to bring video and audio into a timeline and apply effects, titles, and a number of other minor edits to a project in a less complex way than one might experience in a full-powered suite such as Premiere Pro CC. Features like auto-ducking for music over dialogue, motion graphics templates for professional-quality titles, and export presets for the most popular social media aspect ratios make Premiere Rush a one-stop shop for promotional video content.

Premiere Rush CC will bring professional video editing capabilities to more inexperienced users. But while power users may prefer to stick with Premiere Pro, many will also find room to appreciate a simplified, intuitive workflow for the types of small, short-form projects that will end up on various social media channels or online only, but that still require a more refined edit than simple mobile edits can typically provide.

While there is no "round-tripping," Premiere Rush projects can still be brought one-way into Premiere Pro in order to carry on further edits that may have been made on the go but need further work in Adobe's other audiovisual editing applications. Rush has had enough time in beta in preparation for today, but there are still some surprising gaps in capabilities such as speed adjustments. However, Adobe has heard its beta testers and plans to release updates to provide the ability to speed up or slow down footage to increase the power of publishing to other social media platforms and even to bring Rush to Android as soon as possible.

Premiere Rush CC is included today in Premiere Pro CC single-app, Creative Cloud All Apps, or Student Plan subscription and will cost $9.99, $19.99, or $29.99 per month to individuals, teams, and enterprise customers, respectively, outside of those subscriptions. Rush CC will include 100 GB of Creative Cloud storage with options to upgrade to up to 10 TB.

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7 Comments

Charles Gaudreault's picture

only available on win 10 :s

Marius Pettersen's picture

"To install and use Adobe Premiere Rush, you need Windows 10 (v1709 or later), or macOS 10.13 or later.

Adobe Premiere Rush is not supported on Windows 7, Windows 8.x, Windows 10 (v1511 and v1607), or macOS 10.11 (El Capitan) and 10.12 (Sierra)."

Try again - or upgrade your macOS version.

Adam T's picture

so this is how they will jack up pricing.

Adding subcategories for the inexperienced user so they can make a new tier to the plans..

Adam Ottke's picture

For now, at least, it's being treated simply a separate product. So anything you already have shouldn't cost more, since it won't be affected. Hope that helps clarify.

The omission of speed adjustments for clips is an INCREDIBLE oversight! Ironic really, considering the name of the product :/

If you also want to "Speed adjustment" added as a feature - submit your vote here: https://adobe-video.uservoice.com/forums/916423-premiere-rush

Adam Ottke's picture

I agree. I'm not sure what the technical limitations were in getting that feature in there for the launch, but they are aware and should be coming out with it soon...