Adobe Unveils Photoshop Camera App

Adobe Unveils Photoshop Camera App

Alongside a plethora of app updates and new releases, today, Adobe previewed the Photoshop Camera app at its Adobe MAX 2019 keynote presentation. Recently popularized by the ever-increasing capabilities in today’s most popular smartphones, computational photography is all the rage today. Photoshop Camera is Adobe’s take on what Apple, Samsung, and Google think they do best.

Adobe doesn’t have a smartphone, but it arguably has some of the best talent for the area where software and photography meet.

While today was just a preview (Photoshop Camera is not yet available), Adobe has a decent chance of producing some incredible results. With multiple filters and “lenses,” Photoshop Camera promises to unlock creative options with a deeper and slightly more robust playground of graphics additions compared to what today’s most popular social media apps offer. To clarify, we’re talking about lenses as in a Snapchat lens or filter. These are background or foreground elements added in post to make your images pop. Adobe also partnered with musician Billie Eilish to create several Eilish-styled lenses (you’ll recognize the point of inspiration if you know her latest music videos).

On the image capture side, Photoshop Camera uses Adobe Sensei’s AI engine to recognize subject location and type in your photos to apply sophisticated features for each individual application. Photoshop Camera even “understands the technical content (i.e. dynamic range, tonality, scene-type, face regions) of the photo and automatically applies complex adjustments.

With luck (and a lot of hard work), Adobe will be able to harness the power in phones such as the latest iPhone 11 Pro as well as in their Photoshop algorithms to help us get closer and closer to DSLR-quality smartphone images.

Photoshop Camera will be available to the public sometime in 2020. Stay tuned for reviews as we get our hands on a preview version soon.

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2 Comments

Photoshop Camera is not available yet.

Yeah… he said that. Twice.