Have you ever looked through someone's Instagram account and noticed that all of their images seemed to have a consistent color palette or style about them? If you've ever wondered how that is possible, give this video a watch. Sean Tucker dives into the details of how and why some creatives choose to present a consistent style, and then he goes on to process a small set of photos to show how it can be done.
I love that Tucker uses the example of cinema to show how color palettes are used across a wide range of images, for the entirety of a particular film. Styles like this are preconceived and planned for when filming, and fully processed in post for maximum effect to complement the feeling or mood of the film.
Tucker uses the Darkroom app, and you might recognize him from another video we shared recently, which was about creating dramatic black and white images for Instagram.
When editing your photos, an important thing to consider is defining your own style and look. When you see a photo or series that you like, that doesn't mean you should simply try to emulate what someone else has done. Developing your own methods for creating a look that you find desirable, and then continuing to refine and add to your portfolio with that consistent style, is going to go a long way in setting you apart from others. There are some good comments on the YouTube page that go into this, with more insight into why this kind of consistent approach is or isn't a good idea.