I'm sure you're all fatiguing a bit with the Instagram news lately, but this time, it is positive. Since its introduction in June 2013, video on the social media platform has been a success, especially for advertisers. Recently, they appealed to more advertisers by switching from video "likes" to video views. Now, the platform has announced they are extending the video duration allowed extensively.
"We want to bring you fun, flexible, and creative ways to create and watch video on Instagram. As part of our continued commitment, you’ll soon have the flexibility to tell your story in up to 60 seconds of video. This is one step of many you’ll see this year."
Adding 60-second video clips could be a potential game changer, as Instagram claims there has been a 40 percent increase in people watching video. Another great addition that I personally look forward to is the ability to make videos from multiple clips in your camera roll (iOS only). The ability to stitch together videos becomes an easier method without having to use third-party apps.
What does this mean? My personal opinion is Instagram is starting to take a page out of Snapchat's book. Storytelling has become more crucial for advertisers and small businesses to market their brands than ever before, and I believe Instagram is starting to position themselves in this fashion.
What are your thoughts on this update?