A new free channel on Roku plays AI-generated movies, shows, and shorts around the clock, with AI-generated ads slotted between them. It is called Fairground AI Creator TV, and it runs 24 hours a day, seven days a week.
The channel was quietly added and first spotted by Cord Cutters News, as Futurism reported. When the outlet tuned in, it described what it saw as low-grade output, including one clip meant to be a medieval drama with physics so loose the action looked like it was staged on the Moon. Reactions online have leaned hard in the same direction, with viewers mocking the production quality and calling the whole thing unsettling to watch.
The company behind it is Fairground Entertainment, founded by Colin Petrie-Norris. If the name of his old company rings a bell, it should. Variety reported that Petrie-Norris built the free ad-supported TV model through Xumo before its reported sale to Comcast for more than $100 million, and that he now wants to reclaim that model with a channel devoted entirely to AI content. Fairground raised a $4 million seed round led by programmatic ad company Viant Technology, the same firm that helped found Xumo. The programming comes from AI creators Petrie-Norris found on social media, including Kelly Boesch, Kavan the Kid's Phantom X Studio, filmmaker Ryan Phillips, Wonder Studios, and Massive Studios.
Petrie-Norris is not shy about the pitch. He argues that the work airing on Fairground is far removed from the short AI clips flooding social feeds because of its attention to story detail, and he frames the creators as future stars. "These are new names to a lot of viewers," he said. "It's not Mr Beast as our creator. These are the folks in one, two, three years' time are going to be the Mr Beasts of entertainment." The channel is programmed like a traditional TV schedule, with primetime blocks and specials held for events like Halloween and Valentine's Day. Whether the finished product lives up to that framing is exactly what critics are disputing.
FAST channels exist to fill airtime cheaply and sell ads against it, and AI-generated video is about as cheap as filler gets. This is not a festival experiment or a one-off stunt. It is a distribution play aimed at the low end of streaming, where the goal is volume and margin, not craft. If it draws an audience and sells ads, other budget services have every reason to copy it, which is why some viewers are treating the launch less as a novelty and more as a warning sign.
In February, AMC distanced itself from an AI-generated short film, "Thanksgiving Day," that was set to run in pre-show slots after the project won an AI film festival. AMC said the screening came from a third-party ad company, Screenvision Media, not from AMC itself, and told that company its locations would not participate. Fairground is betting the ad-supported living room is the soft spot where synthetic video can quietly build an audience while the louder battles play out in theaters and awards rooms.
A round-the-clock AI channel competes for the exact eyeballs and ad dollars that fund real production budgets, and it does so at a fraction of the cost. The counterweight is the thing viewers keep pointing at when they roast these clips: coherence, performance, and the sense that a human made a real choice. Fairground's own creators lean on story detail as their differentiator, which is a tacit admission that the tech alone does not carry a scene.
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1 Comment
Kelly Boesch has made some really great stuff. The scary part: "FAST channels exist to fill airtime cheaply and sell ads against it", you write. Money will own the company's filling the airtime. There is no reason to expect no political bias if it is in these owners interest. Is there any non-commercial, mostly unbiased tv in the US like the BBC in GB? I know it's not FOX news.....
On the positive AI-side: https://9to5mac.com/2026/08/10/apple-is-working-on-a-way-to-authenticat…