Artlist Walks Us Through Their Advert

When you see an advert on YouTube, it either has to be gripping and interesting for you to continue watching, or it's clicked through. Artlist has a strong campaign, and they made a video explaining the process of shooting one of these ads. 

You can see how they used a blue screen, added certain details like the dog, and used the dolly to move in on the character, and how these all make for a great foundation. They're selling subscriptions to use their music and sound effects, and it makes sense that they focus on the visual part as the two mediums need to work together seamlessly. 

The production team was pretty large, and it's not going to be easy to recreate similar action sequences like this, but certain aspects, like using a well-lit green or blue screen and shooting certain shots in higher frame rates so you can slow it down in the edit, are useful. The dolly shot is amazing, sure, but it can also be done with a gimbal and a wide-angle lens. 

I appreciate these types of videos. It's not a tutorial, but rather a walk-through of how it was made. Would you consider using any of these methods in your work? Have you done anything similar? Share it in the comments. 

Wouter du Toit's picture

Wouter is a portrait and street photographer based in Paris, France. He's originally from Cape Town, South Africa. He does image retouching for clients in the beauty and fashion industry and enjoys how technology makes new ways of photography possible.

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